Published
2026-05-14
Section
Articles
How to Cite
中国网络剧在越南的传播特征
阮氏 美缘
集美大学海洋文学与法律学院
DOI: https://doi.org/10.59429/jyys.v3i4.13951
Keywords: 中国网络剧；越南；文化传播；OTT 平台
Abstract
在全球化、数字媒介迅速发展的情况下，中国网络剧渐渐成了对外文化传播的媒介。越南同中国文化渊源深厚，是中国网络剧走向海外市场的重镇。近几年来，伴随着 OTT 平台的发展和短视频媒介的出现，中国网络剧在越南的传播方式发生了很大的改变，受众群体也逐渐年轻化、社交化。但是其传播过程中仍然存在着文化折扣和国际竞争等各方面的问题。本文根据传播现状分析得出中国网络剧在越南的传播特点，提出相应的优化途径，提高跨文化传播的效果。
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