Self-Presentation Strategies of Post-90s Youth in Rural Government Affairs Wechat Groups
Abstract
With the rise of rural government affairs wechat groups, young people born in the 1990s show different ways of self-presentation in rural government affairs wechat groups. We conducted in-depth interviews with 17 young people born after 1990 and conducted participatory observation in three rural government affairs wechat groups. The research finds that there are three self-presentation strategies for the post-1990 generation to reveal the truth: striving for the right to information, passive use: active diving and self-protection: selective presentation, to dynamically build the image of "movie-watchers" in rural government wechat groups.
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