ISSN
2661-4111(Online)
Published
Table of Contents
Open AccessArticles
by Hui Wang, Donglin Cao
2023,5(4);
210 Views
Abstract
In the field of photography, the color of photographic works largely affects the viewing emotions of the audience. If you analyze different kinds of colors, you can find that in different colors, the audience pays attention to different things. For example, in red, people focus on enthusiasm, strength, and passion; In green, the focus is on natural harmony and vitality; And in the blue, what is felt is tranquility, depth and tranquility. In short, these different kinds of colors have different effects on the audience's heart. In addition, color is a visual language symbol that can establish a certain connection with the audience. Therefore, the rational use of color in photography to attract the viewer and resonate emotionally with it will undoubtedly make the work more attractive.
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Open AccessArticles
by Shuyi An, Mingxing Tian
2023,5(4);
470 Views
Abstract
Since the rise of China's economy, the pace of technological development has accelerated, and the entertainment industry has achieved significant success. With the continuous development of digitalization, people have gradually paid attention to the development of animation. The scenes, plots, and characters in animation have a mutually supportive relationship, and they influence each other. The character positioning and plot development in animation are foreshadowed by the scene design. As the scene design plays its role, the audience can better observe the changes in the emotions of the animated characters and the positioning of the time and space dimensions of the animation plot. China has a profound national cultural heritage, and incorporating ethnic elements in animation scenes can better express the ethnic color to the fullest.
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Open AccessArticles
by Mengfei Ge, Changcheng Wang
2023,5(4);
202 Views
Abstract
"Home coming" is the first film in China with the perspective of diplomats' evacuation of overseas Chinese. The film is adapted from real diplomatic events and tells the story of Chinese diplomats' calm mediation and leading Chinese compatriots to withdraw from war-torn countries. The diplomatic narrative in the film arouses the collective memory of the Chinese people, and endows the narrative with more possibilities through the group narrative and the shaping of the protagonist. At the same time, through the metaphor of details to emotions, the national image style is constructed with the poetic core, and the film industry aesthetics with unique 'Chinese taste' is created, so that the national regional characteristics can be highlighted and the localization of the film brand can be promoted.
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Open AccessArticles
by Guan Huang
2023,5(4);
223 Views
Abstract
As one of the important subjects of national international communication, the international communication of higher education is becoming more and more important in the new era, but there is still room for improvement and optimization in the aspects of development vision, participation consciousness and narrative mode. Since its birth, self-communication has paid attention to the close correlation between communication and development. Its main communication methods have evolved with the development of political, economic and cultural characteristics in different times, forming a paradigm mainly represented by modern mode, dependent mode and diversified mode. The innovative observation of diversified mode provides the effective reference for our higher education international communication profession. The development trend of education internationalization creates a high-level strategic position for the community of human destiny. There is a need to effectively develop a connected communication system to facilitate grassroots organisation and staff participation and to improve cohesion with the public. Based on this, this paper analyzes the and analyzes the concepts and strategies innovation of international communication in higher education, in order to enhance our higher education internationalization development and communication influence.
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Open AccessArticles
by Yaxi Huang
2023,5(4);
214 Views
Abstract
With the continuous development of information technology, social media has an increasing impact on the daily lives of college students. The development of social media has its positive factors, but at the same time, the emotional nature of social media has also begun to have an impact on college students' emotions, rational thinking, and objective judgment. With the increasingly close integration of virtual space and real space, for college students' ideological and political education workers, the key is to leverage the positive role of social media emotional nature in ideological and political education and avoid its negative factors, Help college students develop a lifestyle that is more adaptable to the current dual spatial rational thinking parallel.
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Open AccessArticles
by Yue Huang
2023,5(4);
246 Views
Abstract
Current affairs news is the main content of the mainstream media, but its production and dissemination faces many difficulties, in the current tide of media integration, the mainstream media need to be able to reform and innovate in a bold way, but also in the chaos of the network information to identify their own positioning. In this way, mainstream media's right to speak and guide public opinion can be further enhanced, and mainstream voices will be delivered in a broader environment.
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Open AccessArticles
by Yantong Liu, Haoyuan Zheng
2023,5(4);
256 Views
Abstract
Digital media are playing an increasingly important role in contemporary society, especially in preserving and transmitting ethnic cultures with great potential. This paper uses qualitative and content analysis research methods to explore the role of digital media in preserving and transmitting ethnic minority cultures, taking ethnic minorities in the southeast coastal region of China as an example. The findings show that digital media provide a broad platform for ethnic minorities, promote the preservation, dissemination and innovation of cultural resources, and enhance the cultural confidence and identity of ethnic minorities. However, issues such as the digital divide and the commercialization of culture have also challenged the role of digital media in preserving and transmitting ethnic cultures. Therefore, in order to better play the role of digital media, we need to strengthen policy guidance and increase investment, while focusing on social participation and the autonomy of ethnic cultures.
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Open AccessArticles
by Yuetong Wu
2023,5(4);
226 Views
Abstract
Digital algorithms have deeply affected all aspects of human society, and also reconstructed the forms of advertisement expression and ethical level, among which the impact on minors is particularly profound. This paper firstly introduces the manifestations and types of advertising ethical problems related to minors in the digital era, and then analyzes the reasons for the emergence of advertising ethical problems of minors from the directions of insufficient external constraints of government departments, serious phenomenon of profit-seeking of capital in the advertising industry, and low threshold of advertising release on platforms. At the same time, it pionts out the negative impacts, such as the Tacitus Trap which disintegrate the public trust, and the manipulation and training of minors by trashy advertisements. Finally, it tries to put forward countermeasures and suggestions to deal with the ethical problems of minors’ advertisements.
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Open AccessArticles
by Jingfei Xie
2023,5(4);
242 Views
Abstract
With the rise of rural government affairs wechat groups, young people born in the 1990s show different ways of self-presentation in rural government affairs wechat groups. We conducted in-depth interviews with 17 young people born after 1990 and conducted participatory observation in three rural government affairs wechat groups. The research finds that there are three self-presentation strategies for the post-1990 generation to reveal the truth: striving for the right to information, passive use: active diving and self-protection: selective presentation, to dynamically build the image of "movie-watchers" in rural government wechat groups.
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Open AccessArticles
by Yanan Li
2023,5(4);
236 Views
Abstract
The French documentary "woman" focuses on the voices of women all over the world, exposing the injustices suffered by women around the world, and feminist ideas are spread by the media through artistic processing. The space of the screen reproduces women's lives and constructs each other, constituting a new type of female discourse space. The new creation concept and method of the new documentary movement coincided with the concept of the feminist movement, and its new creation concept accelerated the penetration of feminist thinking. The arrival of the fourth wave of women accelerates society's thinking about digital feminism.
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Open AccessArticles
by Tao Yu
2023,5(4);
221 Views
Abstract
In the context of the era of integrated media, it is necessary to explore the impact and demand of new media changes on the training of radio and television professionals. On this basis, the author selected B Media College as the main survey object, and on this basis, three representative universities were selected as the survey objects to investigate their understanding of new media hosting ability, the cultivation of new media hosting ability, and the teaching content of new media hosting. Through the understanding of the four aspects of the new media hosting industry, a questionnaire survey was conducted, and the underlying factors that cannot match the market were analyzed. It is hoped that through these factors, media universities can have a clearer understanding of the talent development trend of broadcasting and hosting majors, thereby providing a more suitable environment for the development of integrated media hosts in the integrated media communication ecosystem.
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Open AccessArticles
by Lu Zhang
2023,5(4);
514 Views
Abstract
According to read Laura Mulvey's Visual Pleasure and Narrative Cinema, we find that the article uses a psychoanalytic approach to discover where and how cinema's charisma is reinforced by many pre-existing charismatic patterns. These charismatic patterns have long acted on the individual subjects as well as the social constituents that shape it. This paper provides an overview of the Laura's analysis,which is about how cinema interprets gendered differences in modern social contexts, aslo offers the author’s opinion of Freud's view on the sexual instinct.Admiring the film is more worthwhile than we suppose,for it has deeper concepts by director’s exquisite and superb techniques.
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Open AccessArticles
by Hui Wang, Donglin Cao
2023,5(4);
203 Views
Abstract
In order to effectively promote the high-quality development of China's humanities and arts, it is necessary to conform to the development trend of the visual communication era, actively explore and summarize the development path of photography art, such as rational use of new technologies for photography art creation, highlight individualization in photography art creation, explore the visual narrative path of creative photographic art works, etc., so that photography art can exert greater influence in humanities and art. Based on the perspective of visual communication, this paper analyzes and discusses the development route of photographic art.
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Open AccessArticles
by Jie Yu, Yuxuan Lei, Letian Zhu
2023,5(4);
245 Views
Abstract
The holding of the 2023 Hangzhou Asian Games provides a good opportunity for the development of Hangzhou cultural tourism, especially in the promotion of traditional Song Yun culture. However, there are still many unknown problems for the actual effect of Hangzhou cultural and tourism culture integrating Song Yun culture and its attraction to tourists. We applied the structural equation model to explore the interaction between the factors, and then investigated the satisfaction of Hangzhou citizens with Song Yun Cultural Tourism[1].
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Open AccessArticles
by Yifan Li
2023,5(4);
209 Views
Abstract
As the world's first Dual Olympic City, Beijing has been named after the 2022 Beijing Winter Olympics and has a strong meaning in Olympic history. Closely related to the development of sports in China is the prosperity. As a very complex social and cultural phenomenon, sports have gradually become an important indicator to measure the development of the country, society, and nation along with the development of human activities. As the carrier of this complex social culture, sports film is an important text to study the development of a country's sports cause. This paper will try to analyze Chinese sports movies in the new century, and explore the cultural characteristics and narrative evolution contained in them, so as to look into the future of Chinese sports movies on this basis.
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Open AccessArticles
by Yulei Bei, Hui Wang
2023,5(4);
194 Views
Abstract
With the development of new media, visual communication has gradually entered the field of the public, and its concept is constantly innovating, and the audience can strengthen their understanding of the content of communication information by receiving dynamic and static information. In the era of new media, visual innovation can well enhance the dissemination and influence of media products and meet the needs of the people for diversified information content. This paper first analyzes the development of media technology and the morphological level of visual communication, and then focuses on how to improve the communication power of new media through visual communication means, which can be used as a reference for readers.
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Open AccessArticles
by Haonan Dai
2023,5(4);
218 Views
Abstract
Since the 18th National Congress of the CPC, China has entered a new era. The traditional popularization path of Marxism is faced with the dilemma of lagging concept, backward method and poor communication effect, and it is urgent to change the way of thinking and method. In horizon, melting, new technical conditions and the propagation environment arises at the historic moment, through the disseminator of the marxist theory of literacy cultivation, precision partition for the audience and the media content, as well as the cultivation of the theory and technology talents to explore the spread of marxism popularization strategy, thus effectively promote the new era of popularization of marxism in China.
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Open AccessArticles
by Lan Ding
2023,5(4);
208 Views
Abstract
As the world undergoes unprecedented changes in a century, the International situation is also evolving at an accelerated pace. At a time when digitalization and intelligence are highly developed, it is all the more important for countries to close humanistic exchanges and promote mutual appreciation of civilizations through global communication.
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Open AccessArticles
by Ruifeng Du
2023,5(4);
240 Views
Abstract
New media integration is a new operation mode under the diversification of information transmission channels. It is characterized by technology-led digitalization, audience-oriented interaction, and personalized media terminals, which achieve the complementary advantages between traditional media and new media, meets the social development and the actual needs of the audience, and open up new markets and media formats. Social news is an important part of news communication. It is the presentation of the relationship between society and people. And, it is closely related to people's work and life, which can arouse extensive social interest. At present, social media and socialization media have become a new path of social news communication under the background of new media integration. Social news should use new media technologies and platforms to continuously broaden the digital communication mode, build a social communication platform, enhance the depth and breadth of social news communication, improve the appeal and influence of social news, and thus promote the positive and healthy development of social news. This paper makes a concrete exploration of the expansion of the social news communication path under the background of new media integration.
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Open AccessArticles
by Huanxiao Gao
2023,5(4);
226 Views
Abstract
As the official media, People's Daily has a significant voice and a strong opinion guiding power in unexpected events. The peak of public opinion in the "Wenliang Li" incident is very rare, and under such a peak, public opinion guidance is crucial. The client of People's Daily also reported a lot on this incident. This study uses content analysis to analyze six aspects: the theme of the report, the topic of the report, the source of the report, the quantity of the report, the focus of the report, and the form of the report, and analyzes the framework of the report of the client of People's Daily on the "Wenliang Li" incident.
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Open AccessArticles
by Wencong Hu
2023,5(4);
461 Views
Abstract
Edgar Allan Poe’s The Cask of Amontillado breaks the traditional narrative structure of time and space and has a unique spatial construction. This article is from a perspective of spatial metaphor, finding that: Poe creates a spatial metaphor composed of three dimensions: physical, psychological, and social. Within the continuously overlapping spaces, he gradually reveals the relationship states between humans and nature, humans and society, and humans and themselves. This not only deepens the complexity of the story plot but also prompts readers to contemplate the desires deep within the human psyche through the use of language.
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Open AccessArticles
by Jinyun Jiang
2023,5(4);
210 Views
Abstract
With the help of special text structure and communication mechanism, Exam Memories in social media space has become an autobiographical memory text of online collaboration, recording the realistic situation and collective mentality of contemporary youth, and reflecting the subject emotion and the deep structure of citizens' life. From the perspective of memory practicing, this study conducts a case study on the postgraduate entrance examination of TikTok and Zhihu youth as the basic materials, and discuss students how to use social media to construct the collective memory of the postgraduate entrance examination. The study found that autobiographical writing in the social media space makes up for the mainstream discourse and reflects the unspeakable dilemma of unsuccessful candidates.
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Open AccessArticles
On the Transformation and Development of the Traditional Film Industry in the Era of Digital Economy
by Xu Jiang
2023,5(4);
237 Views
Abstract
The rapid development and transformation of the digital economy era is an opportunity for the development of various industries in the market, and it is also an excellent opportunity for the transformation and development of the traditional film industry. To achieve the high-quality development of China's film industry, we must not only seek solutions from the current situation of the traditional film industry, but also seek transformation opportunities from the development trend of the digital economy. Based on this, this paper discusses the transformation and development of the traditional film industry in the era of digital economy, and further puts forward feasible development strategies for reference.
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Open AccessArticles
by Bing Li, Xiaohui Liu
2023,5(4);
202 Views
Abstract
With the development and progress of modern information technology, people have entered the era of new media, the application of digital media technology has become more and more extensive, and the development of all walks of life is inseparable from the application of digital media technology. This paper discusses and analyzes the application of digital media technology, especially three-dimensional technology, in the new media environment, so as to help bring more positive and far-reaching significance to social development.
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Open AccessArticles
by Fangni Li
2023,5(4);
288 Views
Abstract
In recent years, there has been a rapid increase in the usage of short video applications such as TikTok, Kuaishou, Watermelon Video and Volcano Video, making them a major force in Chinese news communication. Short video platforms offer a variety of content that is more focused and tailored than that of conventional media, offering a vast array of knowledge to their viewers. Short video platforms have seen an influx of professional news and sports media organizations, with the news media playing a critical role in the production of short news videos.This paper examines the current state and issues of sports news short video production and distribution in China, thus providing insight into the potential development of such videos in the future.
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Open AccessArticles
by Dongxue Liu, Wenjian Yu, Cheng Wang
2023,5(4);
237 Views
Abstract
In 1995, Deron University in Sweden held an international cross-art seminar with the theme of "Cross-Art Studies: A New Perspective", which laid a good foundation for the integration of music and art.Ludwig van Beethoven is a wonderful flower in the long history of western art. It is almost difficult to find a composer who has a greater influence on music than Beethoven. In his life, he has created many themes and huge quantities, but he is most well known for the Fifth Symphony ("Fate") and the Eighth Piano Sonata ("Pathos"), both of which are in c minor.In Beethoven's hands, c minor is endowed with the characteristics of hero, struggle and epic. Listening to music "creating like an artist", using abstract painting language, such as dots, lines, faces and other modeling elements and colors to show beautiful pictures. This paper will analyze the creation background of this work, the ontology and part of the psychology of the work, so as to better explore the artistic charm of the integration of music and aesthetics of the work.
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Open AccessArticles
by Jin Liu
2023,5(4);
254 Views
Abstract
New media provides a broader expression space and creative channels for the art of broadcasting and hosting, but also puts forward higher requirements and challenges. In order to meet the needs of the new media era, broadcasting and hosting art needs to innovate and improve in skills, thinking and communication methods. Through the thorough discussion of the innovation and development of broadcasting and hosting art in the context of new media, this paper aims to provide reference for practitioners and researchers in this field.
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Open AccessArticles
by Xinyi Lu
2023,5(4);
203 Views
Abstract
As one of the pillars of the Japanese economy, the anime industry has had a significant impact on Japan both domestically and abroad. As the most westernized country in Asia, Japan's anime works are also influenced by western culture. Christianity spread to the east, bringing Japan advanced technology and education and a new culture. After the bubble economy, Japanese society began to reflect comprehensively and gradually began to explore the conflict between minority and majority groups.
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Open AccessArticles
by Yu Luo
2023,5(4);
297 Views
Abstract
Director Sion Sono became a pioneer of Japanese postmodernist cinema due to his works' distinctive personality and tension stemming from absurdity. This paper explores the postmodernity in Sion Sono's violent aesthetic films through the deconstruction of meta-narrative, the employment of fragmented collage narrative, the shaping of audio-visual elements from the perspective of violence aesthetics, and the decomposition and reconstruction of the meaning of violence through absurdity and black humor.
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Open AccessArticles
by Yuting Pan
2023,5(4);
247 Views
Abstract
At present, with the rapid development of information technology and the integration of traditional culture with contemporary trends, traditional New Year painting elements can be seen in many works. The ideological values and artistic spirit presented by traditional New Year painting elements also perfectly embody the rich and diverse national spirit of China. This article, based on an overview of traditional New Year painting elements and their application in modern illustration and graphic design, analyzes the relationship and trends between traditional New Year painting elements and modern illustration and graphic design, providing new ideas for the modernization and development of traditional New Year painting.
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Open AccessArticles
by Anni Ren
2023,5(4);
661 Views
Abstract
The American film series Kung Fu Panda has achieved great international attention and become a well-known IP. Using the theoretical framework of Semiotics, this paper analyzes Chinese cultural symbols in Western films, using Kung Fu Panda as an example. By decoding the visual symbols and plot symbols in this film, making suggestions for the development of Chinese cinema.
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Open AccessArticles
by Songyun Ren
2023,5(4);
372 Views
Abstract
Compared with the traditional media publicity led by government agencies, the emergence of new media has ushered in a new era for the dissemination of city image. As Chongqing has become a new generation of "Internet celebrity city" under the spread of new media, it is more important to sum up the past experience and seek long-term development in the future. Taking Xiaohongshu as an example, this paper studies the image communication of Chongqing from the perspective of new media.
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Open AccessArticles
by Yutong Ren
2023,5(4);
242 Views
Abstract
With the rapid development of virtual reality technology in China, virtual reality art has also received increasing attention. The creation and display of virtual reality artworks not only demonstrate China's innovation and technological strength, but also help to promote Chinese culture and image. The cultural elements in virtual reality works of art can enable audiences to better understand Chinese culture and enhance international cultural exchanges and understanding. Virtual reality works of art can be exported to the international market as cultural products, promote the spread and awareness of Chinese culture on a global scale, and build the image of China as a great country.
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Open AccessArticles
by Baoer Song
2023,5(4);
191 Views
Abstract
With the accelerated pace of media digitalization and mobile transformation, communication media at all levels have actively transformed into new media channels in recent years. As a brand-new mobile Internet trend, short videos have become one of the main modes of news content production. However, the production of short video news presents the phenomenon of emotional value highlighting and news value weakening. This study critically interprets the causality of emotional communication in short video news represented by Douyin and reflects on the current value of short video news, calling for the return of news professionalism.
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Open AccessArticles
by Qiwen Su
2023,5(4);
260 Views
Abstract
With the rapid development of the Internet age, we influence the ratings of sports TV series in more than just well-crafted content and neighborhood recommendations. Online ratings, social media, etc. will have different impacts on the spread of sports-themed film and television dramas, so factors such as time cost and production expenses are no longer the standard of ratings to measure audience preferences. By collecting literature, this paper summarizes the current influencing factors affecting the ratings of sports-themed TV dramas, and lays a foundation for future in-depth research in this regard.
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Open AccessArticles
by Ying Tuo
2023,5(4);
252 Views
Abstract
The rapid development of information and network technology has provided a powerful driving force for the development of the media industry, while also promoting great changes in the form of media, which in turn has given rise to the advent of the era of integrated media. With the rapid development of financial media, the media environment becomes more complex, in this environment, we must establish the correct problem-oriented towards the news media, and use the advantages of the financial media era scientifically to optimize the news work, thus effectively guide the public opinion of the news media and enhance the media's dissemination. Based on the reality and our further study of the dissemination force, this paper puts forward some scientific and reasonable suggestions, which will play a positive role in enhancing the power of news communication.
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Open AccessArticles
by Linhao Tian, Manke He
2023,5(4);
356 Views
Abstract
Under the background of the gradual maturity of artificial intelligence technology, the field of film and television media is also affected by artificial intelligence technology. Artificial intelligence is widely used in many links such as pre-planning, script writing, on-site shooting, and post-editing of film and television media, and artificial intelligence may have a great impact on the entire value chain of the film and television media field. This paper studies the application of artificial intelligence technology in the field of film and television media, and analyzes the application status of artificial intelligence by taking the application of ChatGPT as an example. It is hoped that this paper can provide reference for relevant personnel on the application of artificial intelligence technology in the field of film and television media.
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Open AccessArticles
by Qingshan Tian
2023,5(4);
304 Views
Abstract
The Nine Songs, originally a chapter in Qu Yuan's work Chu Shu, depicting the love of the gods, has an important place in literary history for its romantic style and deep sense of family and country. Zhao Mengfu's "Nine Songs - Mountain Ghosts" has been praised and discussed by later generations for its unique expressions of the image of "mountain ghosts". Because of the "common sense" of the beauty, many artists have different artistic expressions of the image of "mountain ghosts" in The Nine Songs - Mountain Ghosts. Zhao Mengfu, with his unique image of the "Mountain Ghost", demonstrates his unique understanding of the Nine Songs - Mountain Ghosts. This article focuses on the psychological context of Qu Yuan's and Zhao Mengfu's works from the creator's perspective, and combines the basic principles of art theory and painting theory to find the artistic mindset corresponding to this psychological context, which has certain implications for contemporary artistic creation.
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Open AccessArticles
by Jia Wang
2023,5(4);
236 Views
Abstract
With the impetus of the economic globalization, creative industry has become the trend of the development of the world economy and culture, and the new direction and model of industrial development. In order to promote the development of the creative industry’s clustering, scale, branding, creative cluster has emerged and developed. Creative clusters have a profound cultural background, strong economic spill-over effect and scale effect, which refers to a group of enterprises with characteristics of cultural industry and regarding to people’s creativity as the primary productivity (Drake, 2003). However, it has been claimed that there are some criticisms about creative clusters. Some think that creative cluster is the best vehicle for delivering growth of creative industry while other think it has many weaknesses of creative cluster and might be replaced by other forms, such as ‘small dog cluster economy’. This essay will first discuss the two main existing models of creative clusters separately Then it will examine the strengthens and weaknesses of creative clusters for creative industry with examples explaining it with different scholars. Finally, it will discuss whether it exists other forms could also replace creative clusters for delivering growth to development of creative industry.
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Open AccessArticles
by Hui Wang, Jiawen Wang
2023,5(4);
232 Views
Abstract
In the continuous development of society, advertising plays an increasingly important role in brand image building and expanding product popularity. However, unlike in the past, advertising in the new media era needs to strengthen the study of visual communication, especially the study of semiotics. Generally speaking, there are three main types of visual symbols, metaphors and images, and the correct use of them in advertising visual communication is extremely important, and it is also the key to promoting the long-term development of the advertising industry. Based on this, this article conducts research on the problems and countermeasures in the use of advertising visual communication symbols, which is for reference only.
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Open AccessArticles
by Jiale Wang, Wenliu Liu
2023,5(4);
287 Views
Abstract
After Beijing became the world’s first city to host both the Summer and Winter Olympics, China’s response to this “public opinion battle” in the Olympics has been reflected to some extent through the reporting of major Western media. Using the theory of appraisal system, this project selected the dual Olympics coverage by two mainstream British media outlets, BBC and Reuters, and utilized Factiva news database and AntConc corpus to quantitatively analyze and summarize their narrative patterns and practical paths. It analyzes China’s image and changes in the mainstream media in the UK and sets a framework for future external propaganda, leveraging the residual heat of the Olympic communication window to effectively construct a new era of China’s national image.
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Open AccessArticles
by Jiawen Wang, Hui Wang
2023,5(4);
217 Views
Abstract
With the continuous development of society, strengthening the research of visual presentation can effectively promote the development of new media advertising communication, improve the effect and quality of communication, and bring higher quality visual experience to the audience. Therefore, at this stage, it is necessary to strengthen the integration of technology and art culture, strengthen the research on the visual presentation design environment, and explore the direction of more visual presentation design in the new era in combination with the actual situation to meet the requirements of the development of the times. This paper first analyzes the application value of visual presentation in new media advertising communication, and then focuses on the visual presentation in new media advertising communication for readers' reference.
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Open AccessArticles
by Yuqi Wang
2023,5(4);
216 Views
Abstract
With the advent of the era of big data and the development of artificial intelligence technology, more and more fields need to use time series analysis. In order to solve the clustering problem of multivariate time series, a deep learning-based algorithm is adopted, which is optimized by deep neural network. The algorithm uses different types of networks to complete the work of feature extraction, feature selection and classifier design in the process of data classification, so as to realize the effective clustering analysis of multivariate time series. At present, multi-source data clustering class analysis based on deep learning has become a research hotspot, but there is no mature and stable theoretical framework and perfect and practical technical scheme. This paper proposes an innovative algorithm, a multi-variable time series clustering algorithm based on deep learning, to solve two major problems faced by existing models and algorithms.
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Open AccessArticles
by Zhongqing Wu
2023,5(4);
219 Views
Abstract
The development of short videos has become one area that is more affected by plagiarism. with the determination of the originality of short videos, which is subject to a certain degree, confusion about identifying short video infringement still exists. One of the crucial issues facing the current technological era is how to solve the phenomenon of repeated infringement of short video copyrights and regulate the development of the short video industry. This article will expound on two aspects: the determination of the originality of short videos and the exploration methods of copyright law for short video protection paths, aiming to provide some ideas and suggestions for solving the short video infringement chaos and regulating the development of the short video industry.
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Open AccessArticles
by Di Xu
2023,5(4);
280 Views
Abstract
Studying music itself is definitely important for understanding how it works in people’s minds, spirits, and society, however, studying the carrier or medium that is used to spread music is also important for the development of music research. This paper analyzes one mobile music-listening application and uses it as a case to discuss how the design of mobile applications could influence people’s experience of listening.
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Open AccessArticles
by Lingcheng Xu, Zheshuo Zhao, Huihong Lu, Yu Sun
2023,5(4);
198 Views
Abstract
As an ancient capital of the Southern Song Dynasty, Hangzhou has a responsibility to further inherit the Song culture and promote China's excellent traditional culture. Through a binary logistic model, we found that age, cultural level, region, and occupation all affect the support of Hangzhou citizens for Song rhyme culture. At the same time, we found that the more Hangzhou citizens participated in cultural activities related to the Southern Song Dynasty, the lower their support for the culture of the Southern Song Dynasty.
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Open AccessArticles
by Siqi Xu
2023,5(4);
191 Views
Abstract
With the continuous development of intelligent technology, the transformation of people's lifestyles has been strengthened, and the innovation and development of China's media industry has also been promoted. In a sense, strengthening the application of artificial intelligence technology in the work of news media can seize the opportunity of development in the wave of the times, then the news media can get good innovation and development, and better meet the actual needs of the audience. Based on the background of artificial intelligence, the article explores more innovative development strategies and promotes the better development of news media.
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Open AccessArticles
by Yixuan Xu
2023,5(4);
382 Views
Abstract
Cross-cultural communication of film and television dramas is one of the important trends in the development of the global film market. With the advancement of economic globalization and cultural diversification, more and more film works interact and influence each other in different languages and cultural backgrounds, and become an important part of international cultural exchanges. Taking The Killer Not Too Cold as an example, this paper deeply discusses the cross-cultural communication strategy of movies, and obtains enlightenment from it to meet the challenges and opportunities of the global film market.
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Open AccessArticles
by Marcus Xu
2023,5(4);
205 Views
Abstract
This proposed research seeks to be a precise analysis and a refined conclusion of the creative and media industry regarding entrepreneurial growth and nurturing creativity.The research traces the development of the concepts ‘entrepreneurship’, ‘entrepreneurial growth’ and the debate for the relationship between commerce and creativity regarding the creative and media industry. Through the process of the proposed research, the crucial factors for achieving entrepreneurial growth are identified with several practical recommendations. Furthermore, feasible methods for nurturing creativity are discussed and concluded throughout the analysis. The research is conducted through a questionnaire as the quantitative approach and in-depth interviews with media entrepreneurs as the qualitative approach. The mixed research method enhances the validity and reliability of the proposed research within a large scale.
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Open AccessArticles
by Hui Yang, Hui Wang
2023,5(4);
201 Views
Abstract
With the rapid development of China's market economy, enterprise marketing management has been greatly challenged. The traditional marketing management mode can no longer meet the development needs of enterprises, and the development of Internet technology has brought new development opportunities for enterprise marketing management. Based on this, this paper first analyzes the problems existing in enterprise marketing management under the background of "Internet +", and then puts forward an innovative path of enterprise marketing management based on the development needs of enterprises themselves, hoping to help relevant staff to better play the role of "Internet +" in enterprise marketing management.
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Open AccessArticles
by Run Yang
2023,5(4);
221 Views
Abstract
Considering that WeChat users are divided into three categories: not reading rumors, reading rumors but not propagating, and reading and spreading, a dynamic model of WeChat rumor propagation is established, and the existence conditions of the model equilibrium point are analyzed, which proves the global stability of the rumor-free propagation point and gives the key factors of control.
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Open AccessArticles
by Xiaoying Yang, Hui Wang
2023,5(4);
236 Views
Abstract
5G network development speed gradually accelerated, intelligent mobile terminal large-scale popularization, visual communication has a more solid technical support and guarantee, communication channels are more diversified, content is more abundant and diverse, for the audience, they can receive information in a more diversified way, visual style is news dissemination, but also more popular and favored by them, in the context of the era, traditional print media should keep up with the pace of development of the times, promote the development of visual communication, and play a "pioneer" role in media integration. With the rapid development of integrated media, visual culture communication has produced a variety of new characteristics, such as the main body of communication, compared with the past obvious changes, more and more interactive, etc. In the process of print media information dissemination, vision is a very important component, and it also plays a very important role in media integration. To promote the dissemination of visual culture from the perspective of integrated media, it is necessary to adopt a more scientific and reasonable strategy, this paper explores this, hoping to closely integrate integrated media and visual culture communication to obtain better communication effects, and also provide reference for relevant departments and personnel to help the further development of visual culture.
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Open AccessArticles
by Jizhe Yu
2023,5(4);
203 Views
Abstract
This article will analyse the content of Humza Youssef's tweet and the report through CDA and shed light on the Sectarianism ideology behind it. The article will also analyse the individual media coverage of the Hong Kong team for the 2022 World Table Tennis Team Championships and the nationalist ideology implied behind this Hong Kong media coverage through CDA.
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Open AccessArticles
by Haoqian Zhang
2023,5(4);
279 Views
Abstract
The content-based algorithmic recommendation mechanism of new media has brought immeasurable impact to users, which liberates users from the vast ocean of information and can efficiently obtain the content they want. But this algorithmic recommendation also brings many negative effects, especially for the young people who are mainstream users of new media. Therefore, the purpose of this study is to explore the impact of algorithm technology on young users. The research question of this paper is: how does new media algorithm recommendation affect young people? This study mainly takes the undergraduates of a Chinese University and three YouTubers as the research sample and explores the impact of algorithm recommendation on them through questionnaires and online interviews. Through the analysis of the data, it is found that the algorithm recommendation of new media has a certain negative impact on young people. Specifically, the algorithm recommendation mechanism allows them to enter the information cocoon room, wastes their time, causes unnecessary impulse consumption, and increases the anxiety of young content creators.
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Open AccessArticles
by Xiaowen Zhou
2023,5(4);
203 Views
Abstract
With the popularization of the Internet and smart phones, cyberspace brings great changes in the lifestyle, thinking logic, cultural identity, discourse expression and social mode of the adolescent group, coupled with the unique physical and mental characteristics of the adolescent group, the multi-party force game in cyberspace has enhanced the negative effects in the mentality and behavior of the adolescent network, so the social psychology of the adolescent network is an important window to grasp the survival and development of Chinese teenagers, which has great practical significance and theoretical value.
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Open AccessArticles
by Qingyuan Zhu
2023,5(4);
203 Views
Abstract
The construction of new liberal arts is the key content of the current education reform of colleges and universities in China, which is a new concept of discipline construction, and drama and film and television majors, as one of the liberal arts majors, have also ushered in development opportunities. However, the construction of new liberal arts needs to build an organically integrated knowledge system, and the curriculum construction of drama and film and television majors must break through the traditional discipline construction thinking and integrate interdisciplinary construction into the curriculum system, so as to achieve the precise positioning of student training goals. Based on this, this paper analyzes the specific path of the construction of drama and film and television majors in the context of the new liberal arts.
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Open AccessArticles
by Nan Lin
2023,5(4);
283 Views
Abstract
This article takes colour as a starting point to explore the contemporary and artistic aspects of movie posters in the Heisei era. Movie poster is the direct expression of the soul of the film, a good movie poster can not only accurately convey the information of the film and express the meaning, but also stimulate the interest of the public and enhance the artistic charm. This paper aims to study the colour in movie posters, using the colour image coordinate tool to analyse the colour scheme of love movie posters, and combining it with the corresponding period background to do the relevant research on colour and period. Colour has a strong vitality in poster design, which can infect the audience's emotions, and the emotions and artistic expression conveyed by colour have different artistic effects in different era contexts.
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Open AccessArticles
by Yantong Liu
2023,5(4);
224 Views
Abstract
This journal's research focuses on China, Russia, exploring the economic influence development of these three regions under the influence of China's new media communication strategy. With the continuous development of the Internet and new media, China's approach to information dissemination has significantly enhanced its economic influence. This article will analyze the impact of new media communication strategies on the economic effect of various regions from the perspectives of China, Russia and provide prospects for future development trends.
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Open AccessArticles
by Shan Wu
2023,5(4);
225 Views
Abstract
Under the background of revitalizing China's animation industry, we propose to integrate the architectural elements of waterside culture into the animation scene design, and analyze the application of the architectural elements of waterside culture in the animation scene design. The aim is to promote the comprehensive application of "Chinese elements" in animation, and to cause thinking about the application of "waterside culture" in animation.
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Open AccessArticles
by Xuanqiao Zhang
2023,5(4);
290 Views
Abstract
In March, the 2023 of a local barbecue in Zibo went viral on social media, reviving the local tourism industry and opening new opportunities for the city of Zibo, the "Hospitable Shandong" culture closely associated with Zibo barbecue has also attracted intense attention from netizens. With the help of Houle's coding and decoding theory, this paper takes the Zibo craze as the research object, explores the concrete application of the coding and decoding theory in practice, and deeply understands Houle's media culture communication theory.
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Open AccessArticles
by Yu Lu, Jiaheng Li
2023,5(4);
200 Views
Abstract
Based on Michel Foucault's book "The Archaeology of Knowledge", we explore the new perspectives of "discourse practice" theory and "archaeology" method in the application of design analysis, i.e. to understand and analyze design from multi-dimensional perspectives such as time, space and practice relations. Through the understanding and analysis of "discourse practice" theory and "archaeology" method, as well as the interpretation of architectural design works, the book explores the new perspective of "discourse practice" theory and "archaeology" method in the application of design analysis, i.e., understanding and analyzing design from the multi-dimensional perspectives of time, space, and practical relations, and scientifically recognizing the design practice from different perspectives.
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Open AccessArticles
by Zihan Ji
2023,5(4);
440 Views
Abstract
This study aims to investigate the impact of Douyin content on the perpetuation of gender stereotypes and the objectification of women. Due to the limited time and resources of this research, I selected the best video that fits all research requirements, and analyzed the comments in two categories. Through the analysis of the video I chose from Douyin and the comments, the research reveals that while there are videos on the platform that objectify women, the majority of comments express disapproval of such content. Statistics suggest that while Douyin content does contribute to the perpetuation of gender stereotypes and the objectification of women, users of the platform will be increasingly aware of such issues and actively combat them through their comments. This highlights the potential for Douyin to be a platform with positive changes in promoting gender equality and challenging harmful gender norms.
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Open AccessArticles
by Jiatong Liao
2023,5(4);
204 Views
Abstract
In the past three decades, the accelerated development of science and technology has brought more possibilities to the development of new media art. Interactive installation art is one of the new topics in the field of new media art design. It has the characteristics of openness, participation, and affinity, which enables the audience to integrate into the works and experience the theme through the interaction with the works. At present, some domestic artists draw on a lot of foreign creative ideas and methods, focus on the study of new media technology, and fail to effectively transform and apply the installation art to cultural communication, so that the works are more like a pile of technology and materials. This paper focuses on the possibility of combining Mongolian culture and new media interactive devices, analyzes the existing creation conditions, and summarizes the effective means of new media art creation for cultural communication through the interactive relationship between new media art works and the audience. Through the practice and research in this field, the development direction and application scenarios of new media art installation are summarized and discussed.
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