Bottlenecks and Breakthroughs in the Professional Development of TV Program Hosts in the Context of All Media
Tao Yu
DOI: https://doi.org/10.59429/pmcs.v5i4.1155
Keywords: New Media Host; Integrated Media; Oral Communication; Hosting Profession
Abstract
In the context of the era of integrated media, it is necessary to explore the impact and demand of new media changes on the training of radio and television professionals. On this basis, the author selected B Media College as the main survey object, and on this basis, three representative universities were selected as the survey objects to investigate their understanding of new media hosting ability, the cultivation of new media hosting ability, and the teaching content of new media hosting. Through the understanding of the four aspects of the new media hosting industry, a questionnaire survey was conducted, and the underlying factors that cannot match the market were analyzed. It is hoped that through these factors, media universities can have a clearer understanding of the talent development trend of broadcasting and hosting majors, thereby providing a more suitable environment for the development of integrated media hosts in the integrated media communication ecosystem.
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