A Survey on the Satisfaction of Hangzhou Culture and Tourism Integrating China’s Song Dynasty Culture (Song Culture) under the background of The 19th Asian Games Hangzhou 2022
Jie Yu
Yuxuan Lei
Letian Zhu
DOI: https://doi.org/10.59429/pmcs.v5i4.1158
Keywords: Structure Equation; China’s Song Dynasty Culture (Song Culture); Satisfaction
Abstract
The holding of the 2023 Hangzhou Asian Games provides a good opportunity for the development of Hangzhou cultural tourism, especially in the promotion of traditional Song Yun culture. However, there are still many unknown problems for the actual effect of Hangzhou cultural and tourism culture integrating Song Yun culture and its attraction to tourists. We applied the structural equation model to explore the interaction between the factors, and then investigated the satisfaction of Hangzhou citizens with Song Yun Cultural Tourism[1].
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