Talk About the Existing Problems and Countermeasures in the Use of Advertising Visual Communication Symbols

Abstract

In the continuous development of society, advertising plays an increasingly important role in brand image building and expanding product popularity. However, unlike in the past, advertising in the new media era needs to strengthen the study of visual communication, especially the study of semiotics. Generally speaking, there are three main types of visual symbols, metaphors and images, and the correct use of them in advertising visual communication is extremely important, and it is also the key to promoting the long-term development of the advertising industry. Based on this, this article conducts research on the problems and countermeasures in the use of advertising visual communication symbols, which is for reference only.