Analysis of Visual Presentation in New Media Advertising Communication

Abstract

With the continuous development of society, strengthening the research of visual presentation can effectively promote the development of new media advertising communication, improve the effect and quality of communication, and bring higher quality visual experience to the audience. Therefore, at this stage, it is necessary to strengthen the integration of technology and art culture, strengthen the research on the visual presentation design environment, and explore the direction of more visual presentation design in the new era in combination with the actual situation to meet the requirements of the development of the times. This paper first analyzes the application value of visual presentation in new media advertising communication, and then focuses on the visual presentation in new media advertising communication for readers' reference.