To Explore the Characteristics and Strategies of Visual Culture Communication from the Perspective of Integrated Media
Xiaoying Yang
Hui Wang
DOI: https://doi.org/10.59429/pmcs.v5i4.1196
Keywords: Integrated Media; Visual Communication; Visual Culture
Abstract
5G network development speed gradually accelerated, intelligent mobile terminal large-scale popularization, visual communication has a more solid technical support and guarantee, communication channels are more diversified, content is more abundant and diverse, for the audience, they can receive information in a more diversified way, visual style is news dissemination, but also more popular and favored by them, in the context of the era, traditional print media should keep up with the pace of development of the times, promote the development of visual communication, and play a "pioneer" role in media integration. With the rapid development of integrated media, visual culture communication has produced a variety of new characteristics, such as the main body of communication, compared with the past obvious changes, more and more interactive, etc. In the process of print media information dissemination, vision is a very important component, and it also plays a very important role in media integration. To promote the dissemination of visual culture from the perspective of integrated media, it is necessary to adopt a more scientific and reasonable strategy, this paper explores this, hoping to closely integrate integrated media and visual culture communication to obtain better communication effects, and also provide reference for relevant departments and personnel to help the further development of visual culture.
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