Probe - Media and Communication Studies

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ISSN

2661-4111(Online)

Article Processing Charges (APCs)

US$800

Publication Frequency

Quarterly

PDF

Published

2024-01-31

Issue

Vol 5 No 4 (2023): Published

Section

Articles

The Economic Influence in New Media Communication Strategy

Yantong Liu


DOI: https://doi.org/10.59429/pmcs.v5i4.1202


Keywords: China, Russia, Europe, new media, communication strategy, economic influence


Abstract

This journal's research focuses on China, Russia, exploring the economic influence development of these three regions under the influence of China's new media communication strategy. With the continuous development of the Internet and new media, China's approach to information dissemination has significantly enhanced its economic influence. This article will analyze the impact of new media communication strategies on the economic effect of various regions from the perspectives of China, Russia and provide prospects for future development trends.


References

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Dina R, Sabou G. Influence of social media in choice of touristic destination[J]. Cactus Tourism Journal, 2012, 3(2): 24-30.

Floreddu PB, Cabiddu F. Social media communication strategies[J]. Journal of Services Marketing, 2016, 30(5): 490-503.

Borchers NS. (Ed.). (2021). Social Media Influencers in Strategic Communication (1st ed.). Routledge.

Duffett, R.G. (2017), "Influence of social media marketing communications on young consumers’ attitudes", Young Consumers, Vol. 18 No. 1, pp. 19-39.



ISSN: 2661-4111
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