Research on AI-powered short video news communication models
Zhengkun Zhou
Jiangsu Broadcasting Corporation
DOI: https://doi.org/10.59429/pmcs.v8i3.15445
Keywords: artificial intelligence; short video news; smart collection; algorithm recommendation; virtual anchor
Abstract
Short videos have become an important channel for the public to get news, and artificial intelligence is further changing how news materials are collected, content is processed, platforms distribute information, and anchors present it. When technologies like speech recognition, generative AI, recommendation algorithms, and virtual humans enter the news production process, they can shorten the time needed to organize information, improve video production efficiency, and enhance how well the content matches the audience. This article looks at actual tools and applications like iFlytek Listening, Jianying, Douyin's recommendation system, Baidu Xiling, and Xinhua's AI-synthesized anchors to analyze the specific ways AI empowers short video news broadcasting, while also emphasizing that fact-checking, human review, and value control should still run through the entire news production process.
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