ISSN
2661-4111(Online)
Published
Table of Contents
Open AccessArticles
by Zhengkun Zhou
2026,8(3);
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Abstract
Short videos have become an important channel for the public to get news, and artificial
intelligence is further changing how news materials are collected, content is processed, platforms
distribute information, and anchors present it. When technologies like speech recognition, generative
AI, recommendation algorithms, and virtual humans enter the news production process, they can shorten
the time needed to organize information, improve video production efficiency, and enhance how well the
content matches the audience. This article looks at actual tools and applications like iFlytek Listening,
Jianying, Douyin's recommendation system, Baidu Xiling, and Xinhua's AI-synthesized anchors to analyze
the specific ways AI empowers short video news broadcasting, while also emphasizing that fact-checking,
human review, and value control should still run through the entire news production process.
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Open AccessArticles
by Xinyu Tan
2026,8(3);
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Abstract
Chinese short-video platforms have changed the circulation and interpretation of local folk opera.
Nanjing Baiju, a traditional performing art associated with local dialect, musical narration, and regional
memory, now operates in a media environment shaped by algorithmic recommendation, audiovisual
compression, and user participation. This paper examines its platformization and semiotic translation
through qualitative theoretical analysis. It focuses on cultural visibility, the reconstruction of linguistic
and performative signs, and the tension between accessibility and continuity. Platformization can broaden
the reach of Baiju while encouraging fragmentation and selective representation. Sustainable transmission
requires digital forms that improve accessibility without weakening local specificity.
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Open AccessArticles
by Long Zhao
2026,8(3);
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Abstract
As a traditional sport carrying profound Chinese cultural heritage, Wushu has become a popular
elective in university public physical education, undertaking dual missions of fitness improvement and
traditional cultural inheritance. In public Wushu classes, student groups show obvious heterogeneity. Many
undergraduates have no prior Wushu experience, while some are restricted by objective physical conditions
that hinder standard skill learning. Zero-background students lack basic motor awareness and technical
literacy, leading to slow skill acquisition and irregular movements. Students with physical inadaptability
suffer insufficient strength, limited joint flexibility and poor bodily coordination. They struggle to complete
standardized actions and face risks of learning burnout and sports injuries. These problems reduce
classroom teaching efficiency and hinder the implementation of student-centered personalized physical
education. Based on the reality of university Wushu teaching, this paper analyzes practical difficulties of
zero-foundation and physically constrained students, explores contradictions caused by individual gaps,
monotonous teaching frameworks and unreasonable assessment mechanisms, and puts forward feasible
optimized teaching strategies. It provides practical references for improving teaching quality, carrying out
stratified personalized instruction and promoting the popularization of traditional Wushu culture in higher
education.
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Open AccessArticles
by Xiang Zhang
2026,8(3);
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Abstract
This article examines how labor class ethnic cultural words in different Chinese versions of Jack
London's Martin Eden shift when translators recode class identity, ethnic naming, political tension, and
colloquial register for Chinese readers. Translation deviation is treated as a layered cultural event: A word
carries working-class experience in the source narrative, passes through a translator's interpretive frame,
and becomes a social image in the receiving culture. By comparing literal retention, cultural substitution,
register smoothing, and explanatory compensation, the article argues that cultural communication loss
appears when translated wording preserves plot information while weakening class antagonism and group
memory.
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Open AccessArticles
by Rui Huang
2026,8(3);
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Abstract
From the perspective of destination image formation, this study uses Macau short videos as
a context to develop a model encompassing "perceived content expression – cultural understanding –
directional adjustment of destination image," and examines the mediating role of destination familiarity.
Based on 415 cross-sectional recall questionnaires, the results indicate that both perceived authenticity
expression and perceived scenic expression are positively correlated with cultural understanding;
cultural understanding mediates the relationship between these two expressions and deidealization
and approachability adjustments; furthermore, Macau destination familiarity positively moderates the
relationship between authenticity expression and cultural understanding.
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Open AccessArticles
by Bizheng Zhou
2026,8(3);
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Abstract
Regional international communication addresses specific groups embedded in distinct linguistic,
media, and cultural environments rather than a homogeneous "overseas audience." Whether messages are
understood and whether audience engagement can be sustained depend on the fit between communication
practices and local needs, media habits, and cultural experience. Drawing on research on targeted
communication and regional studies, together with the ritual view of communication, this study uses a
focused comparative case design to examine contextual adaptation and the conditions that may enable
emotional connection. Four cases are examined: multilingual communication directed from Yunnan toward
South and Southeast Asia, international coverage of the wandering Asian elephants in Yunnan, the Chinese
musical Flying Apsaras at the Daegu International Musical Festival in Korea, and a China–Myanmar
co-produced documentary series. The cases show that regional international communication involves
more than the technical identification of audience segments. Its effectiveness also depends on whether
language, platforms, narrative forms, and cultural symbols are adapted to the everyday contexts of intended
audiences. Emotional connection is not produced simply through the addition of affective language; rather,
opportunities for such connection may arise through recognizable local symbols, embodied experience, and
shared production.
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Open AccessArticles
by Xiaolin Sun
2026,8(3);
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Abstract
On short-video platforms, literary characters, plots, images, and emotions are recast through
footage, on-screen text, sound, and interactive prompts. Drawing on publicly available empirical studies
of BookTok, digital reading, and short-video cultural communication in China published during the past
five years, this article develops a five-stage framework: Literary semantic retention, visual re-narration,
multimodal coordination, platform visibility, and audience participation. Rather than pooling incompatible
datasets, it compares findings across studies. The evidence suggests that brief formats, music, and
recognizable visual motifs help a video secure initial attention. References to a work's title, characters,
relationships, key images, and context help viewers identify and interpret the source text, while creator
credibility and community interaction are more closely associated with discussion, saving, sharing, and
intention to read. Semantic retention and coherence across modes therefore matter if fleeting visual
attention is to develop into sustained literary engagement. The framework separates reach metrics from
indicators of substantive engagement and offers a basis for assessing the quality, rather than only the scale,
of literary communication through short video.
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Open AccessArticles
by Shuping Ni
2026,8(3);
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Abstract
Under the new round of the Double High Plan and the national strategy of building a strong
education system, general education in higher vocational colleges is shifting from the parallel provision
of five domains of education to their genuine integration. Using literature and policy analysis, this paper
examines the theoretical basis, the policy evolution and the practical demands of integrating moral,
intellectual, physical, aesthetic and labour education in higher vocational colleges. The study finds
that current practice is constrained by four structural problems, namely fragmented governance with
limited teacher capacity, loosely connected curricula that lack vocational features, rigid teaching patterns
with superficial use of digital technology, and narrow evaluation standards. It proposes a systematic
pathway grounded in collaborative governance, curriculum reconstruction, pedagogical innovation,
teacher development and evaluation reform, so that the five domains move from parallel elements to an
interconnected process and from course accumulation to a synergy of values.
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