Research on the innovation strategy of University news propaganda from the perspective of media integration
Abstract
in the era of integrated media, the news propaganda work in Colleges and universities has broken the traditional pattern and is facing great challenges. How to make good use of the integrated media platform to tell campus stories has become an urgent problem to be solved. Based on the signifi cance of University news propaganda from the perspective of integrated media, this paper discusses the innovation strategies of University news propaganda from three aspects: strengthening internet thinking, taking the "branding" route based on characteristics, building a large propaganda pattern, building a "four complete" integrated media platform, paying attention to ideological guidance, and building an "integrated" news propaganda team.
References
[1] China news network. Tuozhen: the development of media convergence must strengthen the awareness of mobile priority and maintain technology
sensitivity [ eb/ol ]. (2017-08-19) [ 2020-02-05 ].Http: ǁ www.chinanews.com /gn/2017/08-19/8308824.shtml.2017-08-19
[2] Ailing Zhao,Qimiao Wang. Opportunities and challenges facing the innovation of University news publicity based on the cluster effect [J]. News
knowledge, 2017 (7): 65
[3] Kunming Huang. Strengthen feet, eyes, brains, pen skills, keep upright and innovate, and do a good job in propaganda and ideological work under the new
situation [J]. Qiushi, January 2019
[4] Wentong Dou Research on improving the eff ect of positive publicity in Colleges and Universities under the background of media convergence [j]Think
tank era, 2019 (13): 93
