Research on the innovation strategy of University news propaganda from the perspective of media integration
Jishan Dai
DOI: https://doi.org/10.59429/pmcs.v5i2.1773
Keywords: fi nancial media; Colleges and universities; Press and publicity work; Research on innovation strategy
Abstract
in the era of integrated media, the news propaganda work in Colleges and universities has broken the traditional pattern and is facing great challenges. How to make good use of the integrated media platform to tell campus stories has become an urgent problem to be solved. Based on the signifi cance of University news propaganda from the perspective of integrated media, this paper discusses the innovation strategies of University news propaganda from three aspects: strengthening internet thinking, taking the "branding" route based on characteristics, building a large propaganda pattern, building a "four complete" integrated media platform, paying attention to ideological guidance, and building an "integrated" news propaganda team.
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