ISSN
2661-4111(Online)
Published
Table of Contents
Open AccessArticles
by Shuyan Li
2023,5(2);
196 Views
Abstract
By selecting Ophelia (Claude Chabrol, 1962) and Yulia and Juliet (Zara Dwinger, 2018), this thesis tries to discuss the
representation of traditional marginalized communities in Shakespeare adaptations, based on the specific analysis to the original. Two
different communities are involved in these two films. However, they all continue the spirit of humanitarianism which is paramount in
Shakespeare’s work.
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Open AccessArticles
by Chang Lu
2023,5(2);
262 Views
Abstract
La Bohème is one of Puccini’s representative operas and is also the repertory of many opera houses around the world.
Starting from the structure and theme of the play, this paper fi rstly discusses the content and scene layout of the opera, then analyzes the
instrumental structure of the opera and the way in which the theme of “homogeneity” evolves, and then further expounds the characteristics
of the integration of vocal music and instrumental music refl ected in the work, and fi nally summarizes the musicality and dramatic features
of the play
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Open AccessArticles
by Hewei Zhang
2023,5(2);
189 Views
Abstract
With the improvement of living standards, people are increasingly concerned about life expectancy at birth as an indicator of
health status. In this article, we selected data from Japan, anchored the analysis of cases, and estimated the health production function, and
then revealed the relationship between various factors and life expectancy at birth.
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Open AccessArticles
by Zhihong Liu
2023,5(2);
187 Views
Abstract
prisoner’s dilemmas is a representative example of game theory in game analysis. It reveals why two perfectly rational
individuals may not cooperate, even if it is in their best interests to do so. Taking the price competition between British bookstores as an
example, this paper expounds the Enlightenment of relevant game theory on the construction of modern book sales management system
through the game theory of management economics such as prisoner’s dilemma.
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Open AccessArticles
by Yuxuan Xiao, Xiangjing Zhou, Yufan Lin, Shuangshuang Li
2023,5(2);
264 Views
Abstract
bedtime story is one of the important ways to cultivate children’s good reading ability and habits, and it is also one of the
key factors to cultivate their physical and mental development. In this process, bedtime stories can help children form correct cognition and
promote their good social development. Therefore, this study conducted literature research and fi eld survey through the methods of literature
and observation to explore the signifi cance of bedtime stories to cultivate children’s reading ability and habits, and to fi nd eff ective strategies
to cultivate children’s reading ability and habits, so as to promote children to develop the habit of lifelong reading and lay a solid foundation
for nationwide reading
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Open AccessArticles
by Weiwen Yang
2023,5(2);
184 Views
Abstract
with the rapid development of social economy, the construction of enterprise culture has been paid attention to, and the
symbol is the image and culture of the enterprise, which has developed rapidly in recent years. Under the background of the new era, this
paper will carry out in-depth exploration around the logo. While exploring the concept, origin and characteristics of the logo, it can predict
the development trend of the logo in combination with the characteristics of the times and economic conditions, so as to comprehensively
elaborate the historical evolution and future prospects of the logo, and fi nally give full play to the impact value of the logo in the enterprise
market, So as to promote social and economic development. How to study signs and their development trend based on the background of
the new era is one of the important issues that researchers need to solve urgently. This paper will carry out in-depth exploration around this
topic.
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Open AccessArticles
by Yongsheng Xu, Huarui Xu
2023,5(2);
199 Views
Abstract
Labor education is an important part of the socialist education system with Chinese characteristics in the new era. According
to the real situation of college students, to carry out labor education for them, we should closely combine the characteristics of the times,
actively explore and practice the college labor education mode with Chinese characteristics, focus on the particularity of talent training in
Colleges and universities and the practicality of the education mode, and give full play to the advantages of random education organization,
such as simple development, timely and concise content, flexible and vivid form, Efforts should be made to make a breakthrough in
deepening the content of labor education, to achieve some results in promoting the innovative development of labor education, to educate
people in labor and practice, to improve personal moral cultivation, to create a good atmosphere of respecting and loving labor, and to inject
new vitality into the fundamental task of moral education in universities.
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Open AccessArticles
Research on the teaching methods of Chinese art history from the perspective of cultural integration
by Weiwei Hou
2023,5(2);
190 Views
Abstract
the teaching of the history of Chinese art in Colleges and universities is an important carrier for the improvement of students’
artistic aesthetics and appreciation ability in related majors, and also an important support for the improvement of students’ art knowledge
structure and ability. The education and teaching of art history in Colleges and universities in China is an important link for art majors to
accept professional knowledge, and also an important means for students to form the structure of art knowledge. In essence, the teaching of
art history in Colleges and universities in China should not only analyze the creation techniques, aesthetic methods and artistic characteristics
of art works, but also deeply excavate the artistic connotation refl ected in the works, so that students can realize the profound signifi cance of
art works from the education of art history. However, there are still many problems in the teaching of art history in Colleges and universities
in China, which is worthy of further exploration and practice by front-line educators. In view of this, this paper discusses the problems and
improvement strategies of Chinese art history teaching in Colleges and universities from the perspective of cultural integration, hoping to
provide theoretical reference and reference for more teachers.
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Open AccessArticles
by Changjun Liu
2023,5(2);
179 Views
Abstract
the application-oriented undergraduate focuses on cultivating high-level skilled talents, while the professional skills
competition connects with the industry frontier, and the post practice defi nes the actual market demand, which is conducive to promoting
the deep integration of industry, University and research, and improving the quality of discipline education. The course of storage and
distribution management is highly practical. In view of many problems in the actual teaching, this paper proposes to use the skills
competition platform to virtualize the real enterprise logistics business, optimize students’ subject knowledge, and train their professional
quality and professional skills in the competition by means of project driving and task leading.
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Open AccessArticles
by Miaomiao Yin
2023,5(2);
231 Views
Abstract
with the development of new information technology, social life is becoming more and more information and intelligent,
and some posts will be replaced by artifi cial intelligence. In the fi eld of accounting, with the popularization of artifi cial intelligence, big
data and cloud computing, the data statistics and collation of traditional financial accounting will be replaced by artificial intelligence,
and the transformation from financial accounting to management accounting needs to be completed. Based on this, this paper studies
the transformation strategy of fi nancial accounting to management accounting in the new era, fi rst analyzes the problems existing in the
integration of financial accounting and management accounting, and then puts forward the effective path of the integration of financial
accounting and management accounting, hoping to provide support for the transformation and development of financial accounting
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Open AccessArticles
by Xinmin Gan
2023,5(2);
191 Views
Abstract
the deep integration of College Students’ Ideological and political education and mental health education is the inevitable
demand for vocational colleges to implement the fundamental task of Building Morality and cultivating people, and it is also the internal
demand for cultivating college students’ comprehensive development. In the work of teaching reform in the new era, schools should
focus on promoting the eff ective integration of Ideological and political education and mental health education, actively change teaching
methods, correctly grasp the internal relationship between the two education modes, promote the organic integration between the two, so
that students can not only learn the content of mental health education, but also develop their own ideological and moral level, So as to
achieve comprehensive development. Based on this, this paper analyzes the practical strategies of the deep integration of College Students’
Ideological and political education and mental health education, in order to provide reference for educators
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Open AccessArticles
by Long Cao
2023,5(2);
198 Views
Abstract
Since China’s reform and opening up, the economy and science and technology have developed in an all-round way.
Enterprises need to strengthen the innovation of enterprise management in order to better face the changing market environment and
enhance the core competitiveness of enterprises if they want to stand fi rm in the fi erce market competition. In view of this, this paper studies
the management of innovation driven enterprises, deeply understands the connotation, signifi cance and main content of innovation driven,
and combined with the actual situation, puts forward reasonable management countermeasures, so as to promote the long-term and stable
development of enterprises and occupy a favorable position in the fi erce market competition. At the same time, it also provides certain
reference value for other related theoretical researchers
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Open AccessArticles
by Bing Li
2023,5(2);
190 Views
Abstract
in the new media environment, international cooperation and exchanges are increasingly frequent, especially the “The Belt
and Road” interconnection project expands the scope of soft power to the outside world, and the demand for cross-cultural communication
talents is increasing. As an important place for cultivating students’language skills and disseminating language knowledge, colleges and
universities should pay attention to meeting the needs of cross-cultural communication in the market and actively adjust the teaching mode.
Blended teaching mode is a new teaching mode based on modern science and technology. Its application in College English teaching can
eff ectively improve the teaching eff ect, expand students’ academic vision and develop students’ intercultural communicative competence.
This paper analyzes the practical strategies of cross-cultural communicative blended teaching reform in the context of new media, and
provides reference for front-line educators
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Open AccessArticles
by Ping Shen
2023,5(2);
176 Views
Abstract
Sino foreign cooperation in running schools aims to cultivate talents who are both in line with international standards and
with Chinese characteristics. Moral education is the soul of education, and moral education is the basis of quality education. Taking the Sino
foreign cooperative education program of preschool education major as an example, this paper discusses the necessity of Ideological and
political construction of Sino foreign cooperative education program in Colleges and universities, analyzes the particularity of Ideological
and political construction of the program, and explores the eff ective path of Ideological and political construction of Sino foreign cooperative
education program of preschool education major from the aspects of clarifying teaching objectives, innovating education methods,
integrating teaching contents, and improving teaching evaluation.
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Open AccessArticles
by Hui Wang, Chengqianchu Wang
2023,5(2);
278 Views
Abstract
the increasingly diversified cultural aesthetic trend has stimulated the potential and vitality of the development of
contemporary art, and semiotics, as a highly modern and inclusive theoretical system, has given art scholars a more comprehensive
perspective, enabling more art scholars to study the development direction of art, explore the development and changes of visual culture, and
gradually expand their thinking, Strengthen your artistic experience.
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Open AccessArticles
by Yue Zhao
2023,5(2);
199 Views
Abstract
in recent years, “Internet +” has become a hot word in all walks of life, and “Internet +” has also been vigorously promoted
at the national level. “Internet + education” has also brought new opportunities for the development of education. In higher vocational
computer teaching, “Internet + education” refl ects the distinctive characteristics of openness, sharing and intelligence. This paper explores
the teaching of computer courses in Higher Vocational Colleges in the “Internet +” era, analyzes several effective computer teaching
strategies, and hopes to provide some eff ective references for the teaching of teachers
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Open AccessArticles
by Lizhen Zou
2023,5(2);
182 Views
Abstract
as China’s early education has just started, there are many problems to be solved in the curriculum and talent training of
early education. Therefore, it is necessary for this paper to carry out in-depth research and Discussion on the subject of curriculum setting
and talent training of early education major in higher vocational colleges, in order to formulate a talent training mechanism more in line with
the characteristics of higher vocational education, optimize the professional curriculum setting, and truly contribute to improving the quality
of professional education and teaching, and promoting the vigorous development of early education in China.
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Open AccessArticles
by Sha Long
2023,5(2);
186 Views
Abstract
with the rapid development of the information age, informatization has become the development trend of enterprise human
resource management, which also puts forward higher requirements for the reform of enterprise human resource management. In today’s era,
enterprise human resource management information technology has been widely used and achieved certain results, which also improves the
business level of human resources to some extent. However, at the present stage, many enterprises in China still have many drawbacks in the
application of information technology to realize human resource management, which requires enterprises to improve the current problems.
Based on this, this paper analyzes and studies the application of enterprise human resource management informatization, expounds the role
of enterprise human resource management informatization, analyzes the crisis of enterprise human resource management informatization,
and puts forward eff ective strategies to strengthen enterprise human resource management informatization in China, for reference.
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Open AccessArticles
by Jishan Dai
2023,5(2);
191 Views
Abstract
in the era of integrated media, the news propaganda work in Colleges and universities has broken the traditional pattern and
is facing great challenges. How to make good use of the integrated media platform to tell campus stories has become an urgent problem
to be solved. Based on the signifi cance of University news propaganda from the perspective of integrated media, this paper discusses the
innovation strategies of University news propaganda from three aspects: strengthening internet thinking, taking the "branding" route based
on characteristics, building a large propaganda pattern, building a "four complete" integrated media platform, paying attention to ideological
guidance, and building an "integrated" news propaganda team.
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Open AccessArticles
by Ji Zhang
2023,5(2);
171 Views
Abstract
with the deepening of education and teaching reform in Colleges and universities, the importance of mental health education
and curriculum ideological and political construction in Colleges and universities has gradually become prominent. From the perspective
of “Ideological and political education”, colleges and universities need to adhere to the concept of moral education, run the ideological and
political work through the whole teaching process, develop the ideological and political system of mental health education curriculum, and
give full play to the role of Ideological and political education of mental health education curriculum. Based on this, this paper will focus
on the ideological and political construction path of college mental health education course from the perspective of “big ideological and
political”.
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Open AccessArticles
by Qian Dong
2023,5(2);
185 Views
Abstract
with the popularization and development of education informatization, colleges and universities have basically built
multimedia classrooms. Under the application of multimedia, college teaching has ushered in new opportunities and challenges. In College
English teaching, the application of multimedia provides rich teaching resources and diversifi ed teaching methods for English classroom
teaching, but it also puts forward higher requirements for teachers’ teaching management. In the current context of quality education, the
previous Multimedia English teaching management model in Colleges and universities has been diffi cult to meet the educational needs of the
new era. In this regard, teachers need to further optimize the teaching management according to the characteristics of contemporary college
students and the reality of Multimedia English teaching, improve the management eff ect, and provide students with an effi cient learning
environment, In order to improve the eff ectiveness of College English teaching. Based on the management of College Students’ Multimedia
English teaching, this paper analyzes the current difficulties in teaching management, and puts forward the corresponding optimization
strategies, hoping to give some reference
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Open AccessArticles
by Wanying Liu
2023,5(2);
201 Views
Abstract
exercise is a planned, organized and repeated physical activity, which can improve physical and mental health. This paper
summarizes the infl uence and mechanism of exercise on individual physical and mental health, and fi nds that exercise has an impact on
many aspects of individual psychology and physiology, which can promote the level of physical and mental health, prevent and treat
diseases. The article points out that the eff ect of exercise intervention is regulated by factors such as exercise intensity, exercise time and
exercise type. This paper suggests that future research should further strengthen the exploration of the deep mechanism of the impact of
exercise on physical and mental health, clarify the dose eff ect of exercise intervention, and explore the impact of individual subjective
attitude on the eff ect of exercise, so as to provide a theoretical basis for scientifi c exercise to improve the level of physical and mental health
and assist clinical treatment.
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Open AccessArticles
by Jie Zhang
2023,5(2);
187 Views
Abstract
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Open AccessArticles
by Ting Li
2023,5(2);
191 Views
Abstract
Freshmen’s mental health education is the basic work of teaching and ideological education in Colleges and universities,
and it is an important part of the whole college students’ learning career. It helps freshmen to complete the role transformation from middle
school students to college students as soon as possible, face themselves squarely, position scientifi cally, and pass through the confused period
of life smoothly, so as to adapt to the study and life of the University, It is an important issue faced by every university. This paper will
specifi cally explore the freshmen’s psychological investigation and analysis and coping strategies -- Taking Yancheng Normal University
as an example, and put forward corresponding strategies to create a campus environment more conducive to college students’ learning and
growth, so as to improve college students’ mental health level
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Open AccessArticles
by Sihan Wang
2023,5(2);
179 Views
Abstract
with the deepening of the reform of higher education, the three complete education has become the main form of moral
education in the modern social environment, which also puts forward higher requirements for the reform of Ideological and political
education in universities. As an important way to guide students to form correct values, ideological and political education in Colleges and
universities should carry out the reform of Ideological and political education in Colleges and universities from the perspective of “three
complete education”, which is conducive to enhancing students’ moral level. However, at this stage, the ideological and political education in
Colleges and universities is prone to many problems, which requires the improvement of the ideological and political education curriculum
system and the establishment of a new education mechanism. Based on this, this paper analyzes and studies the ideological and political
education reform of the three complete education mode, expounds the background of the ideological and political education in Colleges
and universities from the perspective of the three complete education, analyzes the diffi culties of the implementation of the ideological and
political education in Colleges and universities from the perspective of the three complete education, and puts forward the strategies of the
ideological and political education reform under the three complete education mode for reference.
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Open AccessArticles
by Fande Liu, Yumei Ou, Peijun Xie
2023,5(2);
206 Views
Abstract
King of Sulu died in Dezhou, Shandong province, on the way back to pay tribute to China. King Zhu Di of the Ming
Dynasty buried the prince according to the specifi cations of his tomb. The tomb of King Sulu has important historical and cultural value and
tourism value.
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Open AccessArticles
by Zejing Meng
2023,5(2);
177 Views
Abstract
Gelao trampoling dance is a kind of national dance with sacrifi cial nature, which is mainly distributed in Zunyi County,
Guizhou Province, China, and Pingxiang Gelao trampoling dance is the most typical. In order to study the inheritance and development
of Gelao ' s “treading dance”, we must start from the cultural origin, classify its historical stages, and explore the practical diffi culties and
development strategies of its inheritance and development. It is also believed that through a large number of theoretical research, it can
support the inheritance and innovation of Gelao’s treading hall dance, which will be inherited as a characteristic and national culture of
China.
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Open AccessArticles
by Tiantian Hou
2023,5(2);
196 Views
Abstract
under the background of globalization, interdisciplinary talents who both understand professional technology and can
skillfully use English for communication are favored by enterprises and the market. From the perspective of vocational needs, the
comprehensive teaching reform of Higher Vocational English is the important trend of school education in the future. Therefore, the related
research topics have been concerned and discussed by the majority of scholars and experts. Based on a brief description of the advantages
of the combination of vocational education and higher vocational English, this paper studies the importance of Higher Vocational English
teaching reform from the perspective of vocational needs. Finally, it focuses on the eff ective strategies of teaching reform to carry out indepth exploration and all-round discussion, in order to bring diff erent learning experience to students through the new English classroom
design, For the development of students' comprehensive ability to achieve twice the result with half the effort.
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Open AccessArticles
by Shaohui Zhan
2023,5(2);
210 Views
Abstract
Accelerating the transformation of old and new driving forces is an important strategic deployment for Shandong Province
to take the lead in building a moderately prosperous society in an all-round way and opening the new journey of building a modern socialist
country in an all-round way. Modern fi nance is listed as ten key industries in the Implementation Plan of the Major Project of Transforming
Old and new driving Forces in Shandong Province. How to deepen the integration of industry and education and cooperation between
schools and enterprises in the construction of professional clusters to meet the new needs of major projects to transform old growth drivers
from new ones? This paper will carry out research on this problem, explore and innovate the fi ve-in-one talent training system of modern
fi nancial professional groups, provide high-quality development services for the transformation of old and new growth drivers, and spare
no eff ort to provide talents and intellectual support for the implementation of the major project of the transformation of old and new growth
drivers.
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Open AccessArticles
by Yuzi Cu
2023,5(2);
231 Views
Abstract
n the teaching of French phonetics, the author found that there were great individual diff erences in the learning of French
phonetics among students from zero starting point. Through classroom observation and classroom tests, combined with reasonable
research assumptions, the author focuses on the relevance between students’ music literacy and French phonetics learning, and designs a
questionnaire survey on this basis, sorts out and summarizes the data and results of the survey, and fi nally clarifi es the correlation between
music literacy and French phonetics learning, and at the same time, analyzes the correlation between students’ music literacy and French
phonetics learningReasonable suggestions are put forward from three aspects: the cultivation of teachers’ musical literacy and the selection
and training of teachers in Colleges and universities.
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Open AccessArticles
by Huidan Zhang
2023,5(2);
202 Views
Abstract
with the downward trend of the global economy, commercial banks are facing severe internal and external envir onment,
and the operating pressure of banks continues to increase. How to achieve effi cient development and move forward steadily is an important
topic for commercial banks at this stage. In the new economic environment, it is necessary for commercial banks to take the initiative to
adapt to the new situation, take the regulatory system as the main clue, pay attention to the links with high risk, focus on key businesses and
strengthen internal control. This paper discusses the internal control of commercial banks, analyzes the important signifi cance of internal
control evaluation, and discusses the eff ective strategies of internal control of commercial banks.
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Open AccessArticles
by Wei Shen
2023,5(2);
175 Views
Abstract
with the development and improvement of the education system, vocational school education has begun to receive
widespread attention. In order to ensure the scientifi city and eff ectiveness of talent training in vocational colleges, secondary and higher
vocational education has begun to be linked up, and it has also become the inevitable trend of the current development of Vocational
Colleges. Under the background of globalization, the importance of English as an international common language has gradually become
prominent, so it is particularly necessary to improve the English teaching system in the connection of secondary and higher vocational
education. This paper mainly analyzes the problems in the connection of secondary and higher vocational English, and puts forward the
corresponding countermeasures.
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Open AccessArticles
by Zhen Wang
2023,5(2);
192 Views
Abstract
since the reform and opening up, China’s economic development has ushered in a golden period. Small and mediumsized enterprises have also emerged in the process of rapid economic improvement, and play a key role in the national economy and
social development. To some extent, small and medium-sized enterprises can still play a great role in China’s current and future economic
development. However, in the process of rapid development, small and medium-sized enterprises are also facing some difficulties and
problems, among which the fi nancing problem is a major bottleneck for the development of small and medium-sized enterprises. This paper
mainly expounds the impact of SME fi nancing on the development of enterprises, introduces the current main fi nancing methods of SMEs,
and puts forward specifi c methods of innovative fi nancing methods, so as to provide reference for the industry.
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Open AccessArticles
by Ming Xu, Kuangxiao Luo
2023,5(2);
198 Views
Abstract
the principle of interest, the principle of personalization, the principle of interaction and the principle of interest in the “4I”
theory have played an important role in the discourse of “content is the king and traffi c is the leader” of new media short video nowadays.
It has a more distinctive guiding signifi cance for the content creation and theme production of county-level integrated media, especially
in the creation process of Xiangzhou County Red Theme new media short video feature fi lm, it should be more clearly centered on the
broad audience, serve the people’s material and spiritual life, pay attention to improving the audience’s experience feedback, and take the
subtle red story as the main body, Actively convey the red culture to the broad audience and continue the revolutionary atmosphere of our
ancestors. Specifi c to the specifi c content of the “4I” principle, it provides a very meaningful theoretical reference for the construction of
“two centers” integrated media from diff erent angles. Finally, it is believed that the application of “4I” theory has important and far-reaching
signifi cance for the county-level fi nancial media in the fi eld of self-made micro fi lm in the new media era.
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Open AccessArticles
by Tongyan Xu
2023,5(2);
183 Views
Abstract
with the continuous development of science and technology, information technology has realized the penetration and
reference of various fi elds, and provided eff ective support for the development of social modernization, but also brought far-reaching impact.
In this context, college education is facing new opportunities and challenges. Visual communication design is a new art design major under
the modern education system in Colleges and universities. We should pay attention to adapting to the market development and actively
adjust teaching. In this regard, professional course teachers should pay attention to the application of modern technology and advanced
teaching concepts to adjust teaching, pay attention to course practice teaching, and help students’ comprehensive ability development. Based
on this, this paper analyzes the innovative strategies of practical teaching of visual communication design major in Colleges and universities,
in order to provide reference for educators
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Open AccessArticles
by Yuling Chen, Yongchao Su, Shuangshuang Li
2023,5(2);
203 Views
Abstract
he development of ecological agriculture is not only an important path of agricultural modernization, but also the inevitable
trend of China’s agriculture. In the context of the implementation of the Rural Revitalization Strategy, how to adapt to local conditions and
develop ecological agriculture rapidly is a key issue to be considered at present. All regions should actively explore the development path
of ecological agriculture in the new era and take a variety of measures to improve the ecological agriculture system. In view of this, based
on the perspective of rural revitalization, taking Fujian Yongchun Hushan litchi as an example, this paper analyzes the problems existing
in the construction of ecological agriculture under the Rural Revitalization Strategy, and discusses the sustainable development strategy
of ecological agriculture, aiming to play a certain reference role in the development of ecological agriculture in other regions of Fujian
Province.
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Open AccessArticles
by Ruifang Zhao, Kaifu Chen, Yan Jin
2023,5(2);
207 Views
Abstract
under the supply side structural reform, higher vocational colleges shoulder the responsibility of cultivating a large number
of innovative and highly skilled application talents for social development. In order to strengthen the organic combination of higher
vocational education and enterprises, integrate market and social needs, promote the synchronous improvement of school education and
enterprise education, and cultivate innovative talents, one of the eff ective methods is the deep integration of school enterprise production,
teaching and research, This is also a win-win vocational education mode for both schools and enterprises. Through the active practice of
schools and enterprises, we can cultivate more innovative high skilled application talents needed by national construction
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Open AccessArticles
by Dr. Jie
2023,5(2);
157 Views
Abstract
With the steady progress of education reform, in English teaching, teachers should not only teach students English
knowledge but also integrate excellent traditional culture into the whole process of college English teaching, which can not only expand the
English teaching content but also enhance their confi dence in China's traditional culture, so as to improve the quality of English teaching.
In this regard, this paper fi rst expounds the signifi cance of the integration of excellent traditional culture into college English teaching, then
analyzes the current situation of the integration of excellent traditional culture, and then puts forward practical strategies for the integration
of excellent traditional culture into college English teaching for reference
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Open AccessArticles
by Qing Li1, Fengyi Zhang1, Huiling Dai1, Yun Gao1, Lili Sun1, Ting Li
2023,5(2);
180 Views
Abstract
the university classroom is diff erent from the junior high school classroom, mainly because the length of the university
classroom is relatively limited, and the teaching content is more and more diffi cult. 3. In particular, for medical courses, teachers must
complete the teaching progress in a limited time, but such a non-stop teaching method often makes students unable to keep up with and
understand, resulting in fear and even weariness of learning. Although this contradiction has always existed, it has never been properly
solved. If this problem is solved, it will greatly improve the teaching efficiency. If students can keep up with the teaching progress of
teachers, it will also make the subject content easier. Therefore, we should think about how to make students have a certain understanding of
the course content before class. It is not diffi cult to solve this problem. The key is to focus on how to make students eff ectively “Preview”.
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Open AccessArticles
by Ting Yang
2023,5(2);
194 Views
Abstract
Live streaming has the characteristics of immediacy, interactivity and high conversion rate, which brings more opportunities
for brand diff erentiation and precise communication in the new era, and is one of the important marketing methods at present. Based on
reality, this paper explores the advantages of online live video broadcasting, analyzes the model of building online live broadcast brand
marketing, and sorts out the brand marketing logic of live streaming in the new era around the connection between live broadcast room,
anchor and audience, and puts forward corresponding measures and methods.
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Open AccessArticles
by Yang Gao, Min Wu, Meirong Chen, Xiaoxia Zuo, Ke Qiu
2023,5(2);
213 Views
Abstract
Despite the increasing demand of translation in society, translation still lack suffi cient attention from college education.
Traditionally, the public think that it is necessary only for professional translators or students engaging in translation to learn translation.
Actually, as a kind of teaching method it has not been fully tapped into potential in language teaching. However, this essay proposes that
translation including interpretation is useful tools for cultivating and training college student’s English abilities. There are a variety of
translation materials in diff erent fi eld such as economy, medicine, but this essay mainly focuses on literary translation. Translation and
interpretation are adopted to help student acquire language skills under the help of literatures both in Chinse and English.
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Open AccessArticles
by Xiling Liu, Xuguang Bai, Xiao Lin
2023,5(2);
178 Views
Abstract
the course of Ideological and political education is to integrate the principles of being and doing things, the socialist core
values, and the ideals and responsibilities of realizing the great rejuvenation of the Chinese nation into the teaching of various courses, so as
to cultivate students into socialist successors with all-round development of morality, intelligence, physique, art and labor. The interpretation
course for Japanese majors in Colleges and universities is a highly practical course, which bears the historical mission of telling Chinese
stories well and disseminating Chinese values. The selection of value oriented learning and training content is the key. The teaching design
before class, during class and after class is the key. The use of modern teaching platform is an eff ective means to achieve the teaching
purpose. Through pre class inquiry learning, in class experiential learning and after-class reflection and summary, students continue to
consolidate their learning content, and the feelings of home and country, four self-confi dence and the ideal of national rejuvenation contained
in the learning and training materials are naturally and silently integrated into their minds and hearts.
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Open AccessArticles
by Weiran Ning
2023,5(2);
177 Views
Abstract
The creation of virtual reality fi lms is still in the exploration stage, and as of no w, there are still relatively few image texts
that can really be accessed and consumed by the public. Understanding the characteristics of virtual reality technology at this stage and
exploring the relationship between its characteristics and fi lm art will be benefi cial to guide the creation of virtual reality fi lms, and also
make some reasonable predictions on the prospect of the application of this technology in image creation.
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Open AccessArticles
by Jie Xu
2023,5(2);
205 Views
Abstract
This research paper explores the potential of algorithms and artificial intelligence in optimizing news recommendation
systems to improve accuracy and diversity. The importance of accuracy and diversity in news recommendation systems is discussed in
the context of the news industry. A literature review examines the evolution of news recommendation systems, the impact of algorithms
and artifi cial intelligence on the news industry, theoretical models related to accuracy, diversity, and personalization, and the challenges
and limitations of existing news recommendation systems. The methodology section describes the algorithms and artificial intelligence
techniques used in the study and the research method and evaluation criteria. An empirical study is conducted on a dataset of news articles
and user behavior collected from a news website. The study compares the performance of diff erent algorithms and artifi cial intelligence
techniques in improving the accuracy and diversity of news recommendation system. The results show that the hybrid model combining
collaborative fi ltering and content-based fi ltering achieves a good balance between accuracy and diversity and generates more personalized
and relevant news recommendations. The study concludes with a discussion of the practical signifi cance and prospects of optimizing news
recommendation system through algorithms and artifi cial intelligence and the limitations and future research directions.(This thesis was
funded by the China National Study Abroad Fund)
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Open AccessArticles
by Meijian Pan, Yaoting Chen, Zihong Peng, Jiayi Lin, Yipeng He
2023,5(2);
190 Views
Abstract
Chikan Old Town is the oldest region in Zhanjiang, Guangdong Province, and was once one of the most developed regions
in Zhanjiang. With the development of Chikan, the confl ict between the transformation of the original appearance of the old street and the
pursuit of commercialization is inevitable. Therefore, in the new media environment, Chikan Old Street should be properly updated and
activated to achieve the highest utilization value
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Open AccessArticles
by Lan Yao
2023,5(2);
444 Views
Abstract
Health information dissemination is a necessary public health matter, and the Jitterbug short video platform has helped
to improve the eff ectiveness of health information dissemination. In the short video platform, health information has the advantages of
equalized audience reception, accurate information dissemination, and diversifi ed presentation methods. The content analysis of the short
videos on the TikTok short video platform that have good dissemination eff ects shows that detailed exposition, high credibility, and the use
of multiple communication strategies are common features of these videos, which can be promoted as experience. At the same time, the
content analysis also reveals that the current health information dissemination on short video platforms has problems of audiences’ diffi culty
in distinguishing the authenticity of the information and the anxiety caused by the information. Therefore, in the future development of
health information dissemination, information disseminators should improve their communication skills, the government should promote
the construction of an online and offl ine collaborative health information dissemination pattern, short video platforms should improve health
information identifi cation and warning mechanisms, and audiences should also improve their own media literacy
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Open AccessArticles
by Qianqian Lu
2023,5(2);
151 Views
Abstract
China is now in a special period of economic transition and social transformation, and along with the emergence of a large
number of quality new media, the public is gradually becoming more aware of their rights and more aware of the rule of law; the Internet
has also provided a platform for the public to grasp the right to speak and participate in public discussions, to express their ideas and to
defend their legitimate rights. However, the lack of social trust and group antagonism, coupled with advances in new media communication
technology and increased media competition, have led to a dramatic increase in the speed and reach of negative information in public
discussion. The interaction between trust and public discussion has led to important issues such as the redistribution of discourse power,
public crises and crisis communication management
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Open AccessArticles
by Junchang Zhang
2023,5(2);
263 Views
Abstract
As sound art has become more widely known, more and more artists have begun to create works in this form, most
frequently in the form of what is referred to as “sound visualisation.” However, in terms of actual creation and artistic expression, the
fusion of sound art and visual art sometimes appears to be incongruous and, to a certain extent, even hinders the meaning of the work itself.
Through an analysis of the way sound art works are created and exhibited, this paper presents a refl ection on the interplay between sound
art creation and exhibition for the author and the audience, and refl ects on the practical role of sound art and the signifi cance and impact
of combining it with visual art. By re-examining today’s artworks, the author hopes to explore the new fusion of sound art and visual art
created in the current era, thus promoting the continuous improvement and development of sound art as a new artistic language
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Open AccessArticles
by Hui Yang, Hui Wang
2023,5(2);
190 Views
Abstract
With the application of 5G technology, network video platforms have entered a new stage of development, especially under
the infl uence of the epidemic, video platforms have become one of the main channels for users to obtain information. Based on this, this
paper conducts relevant research on brand marketing on online video platforms, analyzes the problems and shortcomings in brand marketing,
and puts forward eff ective strategies for brand marketing on online video platforms
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Open AccessArticles
by Hui Wang, Hui Yang
2023,5(2);
218 Views
Abstract
Under the background of media integration, in order to continuously improve the marketing communication infl uence of
intangible cultural heritage brands, it is necessary to continuously innovate marketing communication strategies, such as content integration
and the combination of multiple marketing methods. Channel integration, all-round marketing communication; Form integration, marketing
communication of the whole process; Cross-border integration, intangible cultural heritage brand image building; Experience integration,
highlight marketing interactions, etc. This paper analyzes and discusses the integrated marketing communication strategies of intangible
cultural heritage brands in the context of media convergence
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Open AccessArticles
by Yuhua Zhang1, Lingfei Sun
2023,5(2);
207 Views
Abstract
With the rapid development of data centers, customers, data and services w ill continue to grow, which requires the
improvement of the overall system performance synchronization of data centers. Dedicated data processor DPU comes into being. The DPU
is positioned as the third main chip in a data center after the CPU and GPU. It can be used to uninstall network and virtualization, security
and security protocols, and storage functions, greatly improving the overall performance of a data center. The authenticity, pertinence,
comprehensiveness and eff ectiveness of this special data processor should be considered before testing. Based on these four dimensions,
specialized test instrumentation should be used during testing and include multiple test scenarios such as trusted deployment, storage and
security protocols, security features and performance, and power consumption measurement.
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Open AccessArticles
by Peiting Zhang
2023,5(2);
296 Views
Abstract
As a special form of translation, fi lm and television subtitle translation enables the cultural elements to be well disseminated
across cultures and displayed to audiences in diff erent countries. As the trend goes further, fi lm and television entertainment is being more
industrialized and commercialized. This paper takes the subtitle translation of the Legally Blonde and Silk as the research object and aims to
link the commercial ideology with the subtitle translation of fi lm and television with the help of Functional Equivalence theory. Furthermore,
to propose translation strategies under this trend to achieve better interaction between works and audiences.
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Open AccessArticles
by Xiaowan Wang
2023,5(2);
243 Views
Abstract
In the information society with increasingly diversifi ed media platforms, ideas, cultures, and values have a broader meeting
space and more opportunities to collide. The process behind various disputes, confl icts, and debugging requires scientifi c understanding
and dialogue. In other words, offl ine science communication can no longer meet the scientifi c needs of society and the public in terms of
timeliness. Recently, short video platforms provided a new communication path for the convenient transmission of scientifi c information for
scientists, science popularization workers, and users. Hence, this paper discusses how to make full use of such platforms to serve science
communication needs, the support of policy, the collective participation of the public, and the control of mainstream media.
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Open AccessArticles
by Yiran Li
2023,5(2);
205 Views
Abstract
At present, the speed of media integration is getting faster and faster. The news production mode, expression mode, planning
concept are undergoing great changes, which puts forward higher requirements for the overall quality of news. On top of that, news reporting
and writing are priorities. From the ideological transformation of ideas, it is necessary to do a good job of content innovation, in order to
meet the requirements of the times, pay attention to timeliness, urgency, authority, and use a variety of technologies to cater to diff erent
readers. We should adhere to the idea that content is king, so that it can maintain long-term vitality in the process of media integration
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Open AccessArticles
by Bingchan Cao
2023,5(2);
195 Views
Abstract
The tide of media convergence has swept all sectors of society in China, and challenges and opportunities coexist in the fi eld
of sports event reporting. Using literature data, content analysis and other research methods, taking the sports event reporting as the research
object, discussing the dilemma and optimization path of sports event reporting in the era of fi nancial media. Reporting dilemma: lack of
activity of sports events communication subject; lack of depth of sports event coverage; low degree of technology integration of means
of sports event coverage. Optimization path: introduce media talent, build user community; insist that content is king, improve reporting
quality; help technology empowerment, create smart sports
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Open AccessArticles
by Xiaoyi Liu
2023,5(2);
203 Views
Abstract
In order to delve into the relationship between social media and depression, this paper looks at the following areas of
analysis. Firstly, the literature o n the relationship between social media and depression was reviewed to understand how social media may
contribute to depression. Secondly, an understanding of what people with depression need most and their social media use habits was
developed. Then, literature related to social media was read to understand the positive impact social media has on people psychologically
and whether this positive impact fi ts the psychological needs of people with depression. The conclusion is that relationship between social
media and depression is in fact correlational rather than causal
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Open AccessArticles
by Weiming Wang
2023,5(2);
289 Views
Abstract
This study aimed to identify the drivers of engagement behavior in short video-sharing mobile applications in a Chinese
context. A quantitative research design was used to collect data from a sample of Chinese users of Douyin, one of China’s most popular
short videos sharing mobile applications. The study adopted a mixed-methods approach involving both a survey and an interview. The study
found several key drivers of engagement behavior on Douyin. The most important driver was the platform’s user-generated content (UGC)
feature, allowing users to create and share short videos easily. The study also found that personalized recommendations, social features,
and gamifi cation were important drivers of engagement behavior. The study also found that cultural dimensions, such as individualismcollectivism, power distance, masculinity-femininity, uncertainty avoidance, and long-term-short-term orientation, had an influence on
engagement behavior on Douyin. The study showed that users in individualistic cultures, cultures with high power distance and masculinity,
low uncertainty avoidance, and long-term orientation were more likely to engage with the app.
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Open AccessArticles
by Yani Wang
2023,5(2);
200 Views
Abstract
This study attempts to explore the design of new media ecological interactive device based on the perspective of ocean
healing. Through the application of the interactive way, multi-modal theory, and emotional evolution theory to new media art works, the
paper summarizes how to connect the marine environment and humanistic thinking with new media art and how to connect ocean healing
with new media interaction. The interactive practice mode of the work is deduced according to the feasibility of interaction. Finally, the
research results are summarized through the special experience factors of the interactive work and the design application, and the outlook is
made on ocean healing and the ecological interaction of new media.
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Open AccessArticles
by Y ukeChen
2023,5(2);
175 Views
Abstract
The technological updates and iterations in the electronic media era have a huge impact in the fi eld of literature. In China,
the gradual improvement of the online literature industry chain has received great attention.This article will begin with an introduction
to the online literature industry chain, focusing on the ecology of online literature development and analyzing its pr oduction, publishing,
dissemination and consumption aspects, so as to present a more complete picture of the current state of the electronic literature industry
chain.
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Open AccessArticles
by Shuming Zhang
2023,5(2);
1949 Views
Abstract
Witnessing the boom of the short web series that has been developing rapidly in these 4 years since 2019, this essay takes
KuaiShou, one of the most popular Chinese short video platforms, as an example to analyze how and why the short web series become so
popular among Chinese audiences from the 4 key perspectives of visual media in Chinese society, which are technology, media organization
and its industry, market, and regulation. This essay analyzes the Internet technology as well as the hardware contributions to the rise of
KuaiShou’s short web series, the relationship among the KuaiShou platform, short web series production studios and advertisers, how
KuaiShou’s short web series meets with audiences’ characteristics, and how government’s censorship regulation as well as supportive
policies affect the short web series production. This essay also discusses KuaiShou’s overall valuable practice in the short web series
development and gives some advice of quality improvement on KuaiShou’s further development and competitiveness improvement of the
short web ser ies.
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Open AccessArticles
by Chenxi Shi
2023,5(2);
166 Views
Abstract
With the widespread usage of live streaming and video blogging, the space for the application of communication skills from
the standpoint of new media has increased rather than decreased as a result of media technology and social environment changes. In parallel,
the defi nition and connotation of the “sense of object” approach have also been expanded and deepened
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Open AccessArticles
by Shiyu Xing
2023,5(2);
166 Views
Abstract
With the combined development of the media industry and the IT technology industry, more and more emerging media have
seized the market share of traditional media, which has changed the way people communicate and communicate. In particular, microblog,
WeChat and online video, which are mainly represented by new media, have produced a certain eff ect of public opinion due to their fast
spread and large audience, thus forming a strong fan team, which can gain the recognition of netizens and play the role of fans. This paper
analyzes the role of new media in the dissemination of public opinion through its influence on information dissemination
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Open AccessArticles
by Xin Zhou
2023,5(2);
180 Views
Abstract
the subsidy policy for college students in China is now in the process of gradual improvement, and the focus of student
subsidy work is also in the process of transformation, starting to turn to development-oriented subsidy. Developmental funding in Colleges
and universities has a certain moral education function. How to play the role of developmental independent moral education in Colleges
and universities and make it the starting point of moral education in Colleges and universities is the key issue for moral education teachers
in Colleges and universities. Taking the students of private colleges and universities as an example, this paper explores the problems and
Countermeasures Existing in the development of independent moral education function, hoping to play the educational function of the
development oriented funding model.
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Open AccessArticles
by Jie You
2023,5(2);
183 Views
Abstract
colleges and departments are the basic operating units of current colleges and universities. Strengthening the cultural
construction of colleges and departments is of great signifi cance to improve the comprehensive strength of colleges and universities. Taking
a university in Changzhou as an example, from the perspective of integrating the regional red culture, integrity culture and business culture
into the cultural construction of the University, this paper proposes to improve the style of teaching, study and study of the University, and
build the core competitiveness of the university through external eff orts, joint eff orts of all staff and group assistance, so as to provide some
reference for the cultural construction of the University
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Open AccessArticles
by Xiating Li
2023,5(2);
152 Views
Abstract
as an important carrier of classroom teaching, textbooks determine the basic content of school education. According
to China’s regulations, at the stage of compulsory education, all subjects such as morality and the rule of law, Chinese and history use
textbooks compiled by the Ministry of education, refl ecting the state’s emphasis on the content of textbooks. Primary school is the initial
stage of students’ learning, and the content learned plays a fundamental role in their future learning and development. This paper chooses
the primary school Chinese textbooks compiled by the Ministry as the research object, and mainly uses Bourdieu’s cultural capital theory to
analyze the urban and rural elements shown in the textbook illustrations
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Open AccessArticles
by Huijuan Guan
2023,5(2);
161 Views
Abstract
under the background of the new era, keeping up with the pace of development of the times and carrying out ideological
and political education in e-commerce courses can effectively improve the timeliness of Ideological and political education and enable
students to form correct values. Compared with the traditional e-commerce course, the E-Commerce teaching combined with the ideological
and political course is more in line with the needs of higher vocational talent training in the new era. However, in the actual teaching, the
ideological and political construction of e-commerce course is not carried out smoothly, and there are problems such as poor integration
eff ect and single mode, which aff ect the teaching quality to a certain extent. Based on this, this paper explores the path of Ideological and
political construction of e-commerce course in higher vocational colleges, aiming to explore effective construction strategies with the
majority of teachers, and cultivate skilled talents with both ability and political integrity and high professional ethics
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Open AccessArticles
by Junping He
2023,5(2);
155 Views
Abstract
with the proposal of the concept of “fi ve educations at the same time”, the integration of aesthetic education and moral
education in Colleges and universities is becoming more and more in-depth, which is conducive to further implementing the concept of
morality education, correcting college students’ three outlooks, and improving their moral sentiment and aesthetic interest. Colleges and
universities should further promote the integration of aesthetic education and moral education, build a “professional +” integration mode,
and urge professional teachers to infi ltrate aesthetic education and moral education; Build a “practice +” integration mode, and use social
practice activities to promote the integration of aesthetic education and moral education; Organize traditional cultural theme activities to
enhance students’ cultural self-confi dence and sense of social responsibility; Actively open the second class, lead students to learn intangible
cultural heritage and folk art, improve their aesthetic ability, and further promote the deep integration of aesthetic education and moral
education
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Open AccessArticles
by Yipu Gong
2023,5(2);
171 Views
Abstract
Under the current international background, as an international language, English communication ability is the essential
ability of talents in the new era. Therefore, English pedagogy plays a leading role in the higher education system, which shows a positive
eff ect on cultivating high-quality interdisciplinary talents. However, according to the current situation of College English teaching, there are
still many problems, such as the insuffi cient application of information technology, and the diffi culties in improving the teaching effi ciency
and quality. This is what aff ects the mastery of college students’ English skills seriously. Amid the current information education, how to
improve the quality and eff ectiveness of College English teaching with the help of information technology and promote the reform of English
teaching has become an important theme for College English teachers to explore. Based upon the reality of College English teaching, this
paper analyzes the College English teaching mode supported by information technology, and explores the innovative path of College English
teaching mode supported by information technology, with the prospect of propounding eff ective reference
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Open AccessArticles
by Wei Wang
2023,5(2);
164 Views
Abstract
with the deepening of the new curriculum reform, quality education has become the focus of basic education, which also
puts forward higher requirements for primary school Chinese teaching. Mind map, as a teaching tool to activate students’ thinking, is applied
to the teaching of reading in the lower grades of primary school, which helps students learn more clearly and build a systematic learning
framework. Based on this, this paper analyzes and studies the application of mind map in the teaching of reading in the lower grades of
primary school Chinese, expounds the role of mind map in the teaching of Chinese reading, and puts forward the strategies of mind map in
the teaching of reading in the lower grades of primary school Chinese for reference.
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Open AccessArticles
by Qiao He12, Qiuyue Ran12, Lei Liu2, Kaiyu Chang
2023,5(2);
173 Views
Abstract
Under the background of the new curriculum reform, it is necessary to reasonably develop and utilize the local biology
curriculum resources. This paper uses the literature method to study the teaching application of domestic biology curriculum resources,
and makes clear the importance of rational development and utilization of local biology curriculum resources. A questionnaire survey was
conducted to understand the development status of local Gastrodia elata resources in high school. With the help of literature and content
analysis, 22 Gastrodia elata knowledge were integrated into high school biology teaching, and the corresponding teaching plan was designed
based on PEP high school biology. According to the research results, taking Gastrodia elata as an example, this paper has important guiding
signifi cance for the integration of high school biology teaching and local resources
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Open AccessArticles
by Yanmin Mao
2023,5(2);
177 Views
Abstract
The maturity of 5G technology has brou ght about the era of “Internet +”. With the rise of live broadcasting, clothing brands
have joined in, however, the frequent chaos is not conducive to the improvement of clothing brands’ image. By analyzing the development
of live broadcast e-commerce in China, this paper analyzes the problems caused by the rapid development of live broadcast on clothing
brands, and puts forward the marketing strategy of clothing brand promotion in the “Internet +” era.
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Open AccessArticles
by Hongxia Liu
2023,5(2);
184 Views
Abstract
Fashion makeup is changing rapidly, but the design method still has rules to follow, which can be considered from the
aspects of makeup texture, makeup color, local creative design, hairstyle and clothing design. Makeup stylists can integrate several design
methods in practice to create more exquisite visual works.
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Open AccessArticles
by Shengying Xiao
2023,5(2);
177 Views
Abstract
as an important subject of implementing the strategy of rejuvenating the country through science and education, education
shoulders the important task of providing talent support for Chinese modernization. At present, the vocational undergraduate colleges are
in the initial stage, and the cultivation of craftsman spirit is a new problem faced by vocational undergraduate colleges in the cultivation
of high-level technical and skilled talents. By organically integrating craftsman spirit with the talent cultivation process, we can truly
cultivate high-level technical and skilled talents with craftsman spirit, high enterprise and social satisfaction, It is a problem that vocational
undergraduate schools need to explore, improve and improve for a long time.
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Open AccessArticles
by Xiaowen Zhou
2023,5(2);
188 Views
Abstract
he Grand Canal, flowing for thousands of years and shining brightly, is not only a transportation channel that bears
important functions, but also an important medium that carries the Millennium civilization and conspires with national culture. Based on
the time-space relationship and perspective of diachronic continuity and spatial evolution, this paper deeply understands the logic and basic
path of the Grand Canal cultural communication, and puts forward a profound understanding of the logic and basic path of the Grand Canal
cultural communication from the time-space relationship and perspective of diachronic continuity and spatial evolution.
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Open AccessArticles
by Xinhai Liao
2023,5(2);
168 Views
Abstract
“integrated media” is a new hot word in the field of media communication in recent years. This paper focuses on the
construction of integrated media studio in technical colleges, and puts forward specifi c views and strategies from the aspects of structure,
form , operation and signifi cance
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Open AccessArticles
by Ling Li
2023,5(2);
182 Views
Abstract
in recent years, China’s attention to early childhood education has been increasing, and many private kindergartens have
gradually made further development. The overall economy of the western region is relatively backward, and many private kindergartens
have some problems in the actual operation, which makes it difficult to meet the expectations of the people for kindergarten education
and is not conducive to meeting the needs of social development. Therefore, this paper will analyze the development dilemma of private
kindergartens in Western China, and put forward some optimization strategies for your reference
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Open AccessArticles
by Mouwang Lin, Zidong Zhen
2023,5(2);
201 Views
Abstract
the paper material is easy to take, easy to get and easy to make, which makes it with a variety of art forms into life. It is
also a green and environmentally friendly material with high price in modern household decoration. It combines the paper processing
technology with pattern design, and develops suitable modern household decoration through handicraft production or batch production. This
paper discusses the relationship between paper product category, theme content, form and interior space decoration, as well as the artistic
expression of commonly used animal and plant themes in home decoration, and explains the market value of paper products and the value in
interior space decoration from four dimensions
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Open AccessArticles
by Junhan Zhang
2023,5(2);
164 Views
Abstract
he accounting information disclosure of listed companies can not only realize the regulation of the orderly operation of
the capital market, but also eff ectively safeguard the interests of investors. However, at present, the problems of accounting information
disclosure of listed companies often occur, and there are still some problems that need to be reformed, which need to be further studied and
standardized. Based on this, this paper will focus on the accounting information disclosure of listed companies.
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Open AccessArticles
by Haining Bian
2023,5(2);
204 Views
Abstract
Book Publishing crowdfunding is a kind of product crowdfunding, which has become a new mode of operation in the
book publishing industry. Based on Modian Crowdfunding Platform, one of the largest crowdfunding platforms in China, taking the book
publishing crowdfunding project as an example, this paper collected the successful book publishing crowdfunding projects of the website by
January 2023, and studied the factors aff ecting the amount of crowdfunding. The empirical results show that the target amount of the book
publishing crowdfunding project, whether there are dynamic pictures in the project introduction, the project achievement rate, the number of
support, the number of free support and the number of fi rst project sponsors have a signifi cant impact on the fi nancing amount.
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Open AccessArticles
by Yue Wang
2023,5(2);
160 Views
Abstract
“Life·Practice” pedagogy is rooted in the Chinese education, combined with Chinese traditional cultural thoughts, and answers
various problems in Chinese education to a certain extent. “Life·Practice” pedagogy is also applicable to the category of higher education.
Especially in view of the common problems existing in higher education, such as the lack of deep cooperation between schools and enterprises
and the ineff ectiveness of management and education, this paper puts forward some innovative paths of college management from the perspective
of “Life·Practice” pedagogy. The concepts of “self-education”, “education”, “development consciousness” and “social education power” of
“Life·Practice” pedagogy can provide a good direction for these problems. Combining with some problems existing in college management
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Open AccessArticles
by Tianxiao Peng1, Shuyu Lin
2023,5(2);
183 Views
Abstract
as an emerging game category in the spread of electronic games in the 21st century, the infl uence of simulated mobile games
has gradually increased in recent years. However, there is no specifi c analysis of this kind of game from the overall perspective. This paper
takes the simulated mobile game on the steam game platform as the context, and interprets this kind of purpose game based on villero’s post
humanist visual theory, and discusses the value of mobile phone as a technical prosthesis in the game and the hacker spirit of free exploration
behind it.
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Open AccessArticles
by Yanhui Chen, Xin Yang
2023,5(2);
170 Views
Abstract
With the continuous development of social economy, science and technology, new media is applied to every fi eld and every
corner. In the advertising creativity, digital animation also occupies a place , promoting a better and faster development and progress of
advertising creativity, and making advertising more eye-catching and excellent. This paper analyzes the application of digital animation in
advertising creativity in the new media environment, points out existing problems and puts forward suggestions for improvement.
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Open AccessArticles
by Yujie Hu, Xin Yang
2023,5(2);
212 Views
Abstract
Under the background of the rapid development of digitalization, Chinese fashion trend as a new word is more and more
known and recognized by the public. Under the digital environment, Chine se fashion trend brand still has a good development prospect,
which can bring more convenience to consumers and bring more benefi ts to enterprises. Enterprises need to grasp the opportunities and
challenges contained in the new media environment, develop products in line with the tastes of young audiences according to consumer
preferences, achieve young brand development through Internet marketing means, promote the Chinese fashion trend brand to the market
and spread, so as to meet the needs of the development of The Times.
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Open AccessArticles
by Shiyu Xing
2023,5(2);
180 Views
Abstract
With the combined development of the media industry and the IT technology industry, more and more emerging media have
seized the market share of traditional media, which has changed the way people communicate and communicate. In particular, microblog,
WeChat and online video, which are mainly represented by new media, have produced a certain eff ect of public opinion due to their fast
spread and large audience, thus forming a strong fan team, which can gain the recognition of netizens and play the role of fans. This paper
analyzes the role of new media in the dissemination of public opinion through its influence on information dissemination
show more
Open AccessArticles
by Xin Zhou
2023,5(2);
167 Views
Abstract
the subsidy policy for college students in China is now in the process of gradual improvement, and the focus of student
subsidy work is also in the process of transformation, starting to turn to development-oriented subsidy. Developmental funding in Colleges
and universities has a certain moral education function. How to play the role of developmental independent moral education in Colleges
and universities and make it the starting point of moral education in Colleges and universities is the key issue for moral education teachers
in Colleges and universities. Taking the students of private colleges and universities as an example, this paper explores the problems and
Countermeasures Existing in the development of independent moral education function, hoping to play the educational function of the
development oriented funding model.
show more
Open AccessArticles
by Jie You
2023,5(2);
169 Views
Abstract
colleges and departments are the basic operating units of current colleges and universities. Strengthening the cultural
construction of colleges and departments is of great signifi cance to improve the comprehensive strength of colleges and universities. Taking
a university in Changzhou as an example, from the perspective of integrating the regional red culture, integrity culture and business culture
into the cultural construction of the University, this paper proposes to improve the style of teaching, study and study of the University, and
build the core competitiveness of the university through external eff orts, joint eff orts of all staff and group assistance, so as to provide some
reference for the cultural construction of the University
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Open AccessArticles
by Xiating Li
2023,5(2);
222 Views
Abstract
as an important carrier of classroom teaching, textbooks determine the basic content of school education. According
to China’s regulations, at the stage of compulsory education, all subjects such as morality and the rule of law, Chinese and history use
textbooks compiled by the Ministry of education, refl ecting the state’s emphasis on the content of textbooks. Primary school is the initial
stage of students’ learning, and the content learned plays a fundamental role in their future learning and development. This paper chooses
the primary school Chinese textbooks compiled by the Ministry as the research object, and mainly uses Bourdieu’s cultural capital theory to
analyze the urban and rural elements shown in the textbook illustrations
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Open AccessArticles
by Huijuan Guan
2023,5(2);
153 Views
Abstract
under the background of the new era, keeping up with the pace of development of the times and carrying out ideological
and political education in e-commerce courses can effectively improve the timeliness of Ideological and political education and enable
students to form correct values. Compared with the traditional e-commerce course, the E-Commerce teaching combined with the ideological
and political course is more in line with the needs of higher vocational talent training in the new era. However, in the actual teaching, the
ideological and political construction of e-commerce course is not carried out smoothly, and there are problems such as poor integration
eff ect and single mode, which aff ect the teaching quality to a certain extent. Based on this, this paper explores the path of Ideological and
political construction of e-commerce course in higher vocational colleges, aiming to explore effective construction strategies with the
majority of teachers, and cultivate skilled talents with both ability and political integrity and high professional ethics
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Open AccessArticles
by Junping He
2023,5(2);
205 Views
Abstract
with the proposal of the concept of “fi ve educations at the same time”, the integration of aesthetic education and moral
education in Colleges and universities is becoming more and more in-depth, which is conducive to further implementing the concept of
morality education, correcting college students’ three outlooks, and improving their moral sentiment and aesthetic interest. Colleges and
universities should further promote the integration of aesthetic education and moral education, build a “professional +” integration mode,
and urge professional teachers to infi ltrate aesthetic education and moral education; Build a “practice +” integration mode, and use social
practice activities to promote the integration of aesthetic education and moral education; Organize traditional cultural theme activities to
enhance students’ cultural self-confi dence and sense of social responsibility; Actively open the second class, lead students to learn intangible
cultural heritage and folk art, improve their aesthetic ability, and further promote the deep integration of aesthetic education and moral
education
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Open AccessArticles
by Yipu Gong
2023,5(2);
167 Views
Abstract
Under the current international background, as an international language, English communication ability is the essential
ability of talents in the new era. Therefore, English pedagogy plays a leading role in the higher education system, which shows a positive
eff ect on cultivating high-quality interdisciplinary talents. However, according to the current situation of College English teaching, there are
still many problems, such as the insuffi cient application of information technology, and the diffi culties in improving the teaching effi ciency
and quality. This is what aff ects the mastery of college students’ English skills seriously. Amid the current information education, how to
improve the quality and eff ectiveness of College English teaching with the help of information technology and promote the reform of English
teaching has become an important theme for College English teachers to explore. Based upon the reality of College English teaching, this
paper analyzes the College English teaching mode supported by information technology, and explores the innovative path of College English
teaching mode supported by information technology, with the prospect of propounding eff ective reference
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Open AccessArticles
by Wei Wang
2023,5(2);
175 Views
Abstract
with the deepening of the new curriculum reform, quality education has become the focus of basic education, which also
puts forward higher requirements for primary school Chinese teaching. Mind map, as a teaching tool to activate students’ thinking, is applied
to the teaching of reading in the lower grades of primary school, which helps students learn more clearly and build a systematic learning
framework. Based on this, this paper analyzes and studies the application of mind map in the teaching of reading in the lower grades of
primary school Chinese, expounds the role of mind map in the teaching of Chinese reading, and puts forward the strategies of mind map in
the teaching of reading in the lower grades of primary school Chinese for reference.
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Open AccessArticles
by Qiao He12, Qiuyue Ran12, Lei Liu2, Kaiyu Chang
2023,5(2);
177 Views
Abstract
Under the background of the new curriculum reform, it is necessary to reasonably develop and utilize the local biology
curriculum resources. This paper uses the literature method to study the teaching application of domestic biology curriculum resources,
and makes clear the importance of rational development and utilization of local biology curriculum resources. A questionnaire survey was
conducted to understand the development status of local Gastrodia elata resources in high school. With the help of literature and content
analysis, 22 Gastrodia elata knowledge were integrated into high school biology teaching, and the corresponding teaching plan was designed
based on PEP high school biology. According to the research results, taking Gastrodia elata as an example, this paper has important guiding
signifi cance for the integration of high school biology teaching and local resources
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Open AccessArticles
by Yanmin Mao
2023,5(2);
169 Views
Abstract
The maturity of 5G technology has brou ght about the era of “Internet +”. With the rise of live broadcasting, clothing brands
have joined in, however, the frequent chaos is not conducive to the improvement of clothing brands’ image. By analyzing the development
of live broadcast e-commerce in China, this paper analyzes the problems caused by the rapid development of live broadcast on clothing
brands, and puts forward the marketing strategy of clothing brand promotion in the “Internet +” era.
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Open AccessArticles
by Hongxia Liu
2023,5(2);
189 Views
Abstract
Fashion makeup is changing rapidly, but the design method still has rules to follow, which can be considered from the
aspects of makeup texture, makeup color, local creative design, hairstyle and clothing design. Makeup stylists can integrate several design
methods in practice to create more exquisite visual works.
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Open AccessArticles
by Shengying Xiao
2023,5(2);
177 Views
Abstract
as an important subject of implementing the strategy of rejuvenating the country through science and education, education
shoulders the important task of providing talent support for Chinese modernization. At present, the vocational undergraduate colleges are
in the initial stage, and the cultivation of craftsman spirit is a new problem faced by vocational undergraduate colleges in the cultivation
of high-level technical and skilled talents. By organically integrating craftsman spirit with the talent cultivation process, we can truly
cultivate high-level technical and skilled talents with craftsman spirit, high enterprise and social satisfaction, It is a problem that vocational
undergraduate schools need to explore, improve and improve for a long time.
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Open AccessArticles
by Xiaowen Zhou
2023,5(2);
180 Views
Abstract
he Grand Canal, flowing for thousands of years and shining brightly, is not only a transportation channel that bears
important functions, but also an important medium that carries the Millennium civilization and conspires with national culture. Based on
the time-space relationship and perspective of diachronic continuity and spatial evolution, this paper deeply understands the logic and basic
path of the Grand Canal cultural communication, and puts forward a profound understanding of the logic and basic path of the Grand Canal
cultural communication from the time-space relationship and perspective of diachronic continuity and spatial evolution.
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Open AccessArticles
by Xinhai Liao
2023,5(2);
164 Views
Abstract
“integrated media” is a new hot word in the field of media communication in recent years. This paper focuses on the
construction of integrated media studio in technical colleges, and puts forward specifi c views and strategies from the aspects of structure,
form , operation and signifi cance
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Open AccessArticles
by Ling Li
2023,5(2);
177 Views
Abstract
in recent years, China’s attention to early childhood education has been increasing, and many private kindergartens have
gradually made further development. The overall economy of the western region is relatively backward, and many private kindergartens
have some problems in the actual operation, which makes it difficult to meet the expectations of the people for kindergarten education
and is not conducive to meeting the needs of social development. Therefore, this paper will analyze the development dilemma of private
kindergartens in Western China, and put forward some optimization strategies for your reference
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Open AccessArticles
by Mouwang Lin, Zidong Zhen
2023,5(2);
212 Views
Abstract
the paper material is easy to take, easy to get and easy to make, which makes it with a variety of art forms into life. It is
also a green and environmentally friendly material with high price in modern household decoration. It combines the paper processing
technology with pattern design, and develops suitable modern household decoration through handicraft production or batch production. This
paper discusses the relationship between paper product category, theme content, form and interior space decoration, as well as the artistic
expression of commonly used animal and plant themes in home decoration, and explains the market value of paper products and the value in
interior space decoration from four dimensions
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Open AccessArticles
by Junhan Zhang
2023,5(2);
171 Views
Abstract
he accounting information disclosure of listed companies can not only realize the regulation of the orderly operation of
the capital market, but also eff ectively safeguard the interests of investors. However, at present, the problems of accounting information
disclosure of listed companies often occur, and there are still some problems that need to be reformed, which need to be further studied and
standardized. Based on this, this paper will focus on the accounting information disclosure of listed companies.
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Open AccessArticles
by Haining Bian
2023,5(2);
184 Views
Abstract
Book Publishing crowdfunding is a kind of product crowdfunding, which has become a new mode of operation in the
book publishing industry. Based on Modian Crowdfunding Platform, one of the largest crowdfunding platforms in China, taking the book
publishing crowdfunding project as an example, this paper collected the successful book publishing crowdfunding projects of the website by
January 2023, and studied the factors aff ecting the amount of crowdfunding. The empirical results show that the target amount of the book
publishing crowdfunding project, whether there are dynamic pictures in the project introduction, the project achievement rate, the number of
support, the number of free support and the number of fi rst project sponsors have a signifi cant impact on the fi nancing amount.
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Open AccessArticles
by Yue Wang
2023,5(2);
172 Views
Abstract
“Life·Practice” pedagogy is rooted in the Chinese education, combined with Chinese traditional cultural thoughts, and answers
various problems in Chinese education to a certain extent. “Life·Practice” pedagogy is also applicable to the category of higher education.
Especially in view of the common problems existing in higher education, such as the lack of deep cooperation between schools and enterprises
and the ineff ectiveness of management and education, this paper puts forward some innovative paths of college management from the perspective
of “Life·Practice” pedagogy. The concepts of “self-education”, “education”, “development consciousness” and “social education power” of
“Life·Practice” pedagogy can provide a good direction for these problems. Combining with some problems existing in college management
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Open AccessArticles
by Tianxiao Peng1, Shuyu Lin
2023,5(2);
177 Views
Abstract
as an emerging game category in the spread of electronic games in the 21st century, the infl uence of simulated mobile games
has gradually increased in recent years. However, there is no specifi c analysis of this kind of game from the overall perspective. This paper
takes the simulated mobile game on the steam game platform as the context, and interprets this kind of purpose game based on villero’s post
humanist visual theory, and discusses the value of mobile phone as a technical prosthesis in the game and the hacker spirit of free exploration
behind it.
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Open AccessArticles
by Yanhui Chen, Xin Yang
2023,5(2);
188 Views
Abstract
With the continuous development of social economy, science and technology, new media is applied to every fi eld and every
corner. In the advertising creativity, digital animation also occupies a place , promoting a better and faster development and progress of
advertising creativity, and making advertising more eye-catching and excellent. This paper analyzes the application of digital animation in
advertising creativity in the new media environment, points out existing problems and puts forward suggestions for improvement.
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Open AccessArticles
by Yujie Hu, Xin Yang
2023,5(2);
208 Views
Abstract
Under the background of the rapid development of digitalization, Chinese fashion trend as a new word is more and more
known and recognized by the public. Under the digital environment, Chine se fashion trend brand still has a good development prospect,
which can bring more convenience to consumers and bring more benefi ts to enterprises. Enterprises need to grasp the opportunities and
challenges contained in the new media environment, develop products in line with the tastes of young audiences according to consumer
preferences, achieve young brand development through Internet marketing means, promote the Chinese fashion trend brand to the market
and spread, so as to meet the needs of the development of The Times.
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