Inheritance and activation of Old Streets in the new media environment -- A case study of Chikan

Abstract

Chikan Old Town is the oldest region in Zhanjiang, Guangdong Province, and was once one of the most developed regions in Zhanjiang. With the development of Chikan, the confl ict between the transformation of the original appearance of the old street and the pursuit of commercialization is inevitable. Therefore, in the new media environment, Chikan Old Street should be properly updated and activated to achieve the highest utilization value