Brand marketing strategy analysis of online video platform
Hui Yang
Hui Wang
DOI: https://doi.org/10.59429/pmcs.v5i2.1803
Keywords: online video platform; brand marketing; Strategy analysis
Abstract
With the application of 5G technology, network video platforms have entered a new stage of development, especially under the infl uence of the epidemic, video platforms have become one of the main channels for users to obtain information. Based on this, this paper conducts relevant research on brand marketing on online video platforms, analyzes the problems and shortcomings in brand marketing, and puts forward eff ective strategies for brand marketing on online video platforms
References
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