Brand marketing strategy analysis of online video platform

Hui Yang; Hui Wang

doi:10.59429/pmcs.v5i2.1803

Hui Yang
Hui Wang

DOI: https://doi.org/10.59429/pmcs.v5i2.1803

Keywords: online video platform; brand marketing; Strategy analysis

Abstract

With the application of 5G technology, network video platforms have entered a new stage of development, especially under the infl uence of the epidemic, video platforms have become one of the main channels for users to obtain information. Based on this, this paper conducts relevant research on brand marketing on online video platforms, analyzes the problems and shortcomings in brand marketing, and puts forward eff ective strategies for brand marketing on online video platforms

References

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