Research on Science Communication Path of Scientists based on Short Video Platform
Abstract
In the information society with increasingly diversifi ed media platforms, ideas, cultures, and values have a broader meeting space and more opportunities to collide. The process behind various disputes, confl icts, and debugging requires scientifi c understanding and dialogue. In other words, offl ine science communication can no longer meet the scientifi c needs of society and the public in terms of timeliness. Recently, short video platforms provided a new communication path for the convenient transmission of scientifi c information for scientists, science popularization workers, and users. Hence, this paper discusses how to make full use of such platforms to serve science communication needs, the support of policy, the collective participation of the public, and the control of mainstream media.
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