The role of new media in the process of public opinion communication
Shiyu Xing
DOI: https://doi.org/10.59429/pmcs.v5i2.1816
Keywords: Public opinion; New media communication; Information dissemination
Abstract
With the combined development of the media industry and the IT technology industry, more and more emerging media have seized the market share of traditional media, which has changed the way people communicate and communicate. In particular, microblog, WeChat and online video, which are mainly represented by new media, have produced a certain eff ect of public opinion due to their fast spread and large audience, thus forming a strong fan team, which can gain the recognition of netizens and play the role of fans. This paper analyzes the role of new media in the dissemination of public opinion through its influence on information dissemination
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