Analysis on the infl uencing factors of the fund raising amount of book publishing crowdfunding projects -- An Empirical Analysis Based on Modian C rowdfunding Platform

Abstract

Book Publishing crowdfunding is a kind of product crowdfunding, which has become a new mode of operation in the book publishing industry. Based on Modian Crowdfunding Platform, one of the largest crowdfunding platforms in China, taking the book publishing crowdfunding project as an example, this paper collected the successful book publishing crowdfunding projects of the website by January 2023, and studied the factors aff ecting the amount of crowdfunding. The empirical results show that the target amount of the book publishing crowdfunding project, whether there are dynamic pictures in the project introduction, the project achievement rate, the number of support, the number of free support and the number of fi rst project sponsors have a signifi cant impact on the fi nancing amount.