The Application of Digital Animation in Advertising Creativity in the New Media Environment
Yanhui Chen
Xin Yang
DOI: https://doi.org/10.59429/pmcs.v5i2.1836
Keywords: new media environment, digital animation, advertising creativity, application analysis
Abstract
With the continuous development of social economy, science and technology, new media is applied to every fi eld and every corner. In the advertising creativity, digital animation also occupies a place , promoting a better and faster development and progress of advertising creativity, and making advertising more eye-catching and excellent. This paper analyzes the application of digital animation in advertising creativity in the new media environment, points out existing problems and puts forward suggestions for improvement.
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