Creative Skills of Chinese Fashion Trend Advertising in the Digital Age
Yujie Hu
Xin Yang
DOI: https://doi.org/10.59429/pmcs.v5i2.1837
Keywords: digitalization; new media environment; advertising creativity
Abstract
Under the background of the rapid development of digitalization, Chinese fashion trend as a new word is more and more known and recognized by the public. Under the digital environment, Chine se fashion trend brand still has a good development prospect, which can bring more convenience to consumers and bring more benefi ts to enterprises. Enterprises need to grasp the opportunities and challenges contained in the new media environment, develop products in line with the tastes of young audiences according to consumer preferences, achieve young brand development through Internet marketing means, promote the Chinese fashion trend brand to the market and spread, so as to meet the needs of the development of The Times.
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