The Application of Digital Animation in Advertising Creativity in the New Media Environment

Yanhui Chen; Xin Yang

doi:10.59429/pmcs.v5i2.1858

Yanhui Chen
Xin Yang

DOI: https://doi.org/10.59429/pmcs.v5i2.1858

Keywords: new media environment, digital animation, advertising creativity, application analysis

Abstract

With the continuous development of social economy, science and technology, new media is applied to every fi eld and every corner. In the advertising creativity, digital animation also occupies a place , promoting a better and faster development and progress of advertising creativity, and making advertising more eye-catching and excellent. This paper analyzes the application of digital animation in advertising creativity in the new media environment, points out existing problems and puts forward suggestions for improvement.

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