Probe - Media and Communication Studies

Research on Innovation in New Media Interaction Art and Visual Communication Design

Yongxin Liang

Hainan Vocational University of Science and Technology

Weixin Lin

Hainan Vocational University of Science and Technology

DOI: https://doi.org/10.59429/pmcs.v6i3.7249

Keywords: New media; Interactive art; Visual communication design; Innovate

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Abstract

This paper conducts in-depth research on the innovation of new media interactive art and visual communication design, and explores the profound impact of new media technology on art forms and visual communication methods. By analyzing the characteristics, application scenarios, and integration with traditional art forms of new media technology, this paper aims to elucidate how to use new media tools to achieve innovative visual communication, enhance audience interaction experience and aesthetic feedback. The article demonstrates the application achievements of new media interactive art in visual communication design through specific case analysis, and proposes future development directions and potential challenges.

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References

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[3] Li Tao, Hu Peiwang The Expression and Innovation of Visual Communication Design in the Perspective of New Media [J] Science and Information Technology, 2022 (1): 57-59