Cultural Empathy Embodied in Short Video Communication in Intercultural Context
Jiaqi Wang
Communication University of Zhejiang
Guo Junyu
Tokyo University of the Arts
DOI: https://doi.org/10.59429/pmcs.v6i3.7255
Keywords: Short videos; Technology; Cultural; Empathy
Abstract
In the digital age, short videos have become a dominant medium, seamlessly integrating technology and culture to facilitate communication across diverse cultural backgrounds.The article explores the role of short video communication in fostering cultural empathy within intercultural contexts. In the same time, the paper discusses how short videos, with their visual and auditory appeal, can evoke emotions and foster empathy, which is crucial for cross-cultural understanding. The diversity of content creators and subjects in short video platforms allows for a rich exchange of cultural symbols, bridging cultural differences and promoting mutual understanding. The article also highlights the importance of storytelling in short videos, emphasizing its ability to create immersive experiences that resonate emotionally with audiences across different cultures. The use of short videos in cross-cultural communication is seen as a means to overcome cultural barriers, enabling a more inclusive and empathetic global dialogue. The conclusion suggests that while there are challenges in balancing technology and culture, short videos hold significant potential in promoting cultural exchange and empathy in an increasingly interconnected world.
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