Study on the Correlation Between Information Dissemination Mechanisms and Public Psychological Characteristics
Shaobin Zuo
Shanghai Normal University
DOI: https://doi.org/10.59429/pmcs.v6i3.7257
Keywords: Information dissemination; Social network model; SIR model; Public psychology
Abstract
This study investigates the correlation between information dissemination mechanisms and the psychological characteristics of the general public. Information dissemination is a complex and multifaceted process, requiring targeted propagation strategies for different types of information. Many scholars have expressed a keen interest in information dissemination and have developed various models to explore the underlying mechanisms. This paper systematically summarizes and optimizes two commonly used information dissemination models: the social network model and the SIR (Susceptible-Infected-Recovered) model. These models are based on different assumptions, aiming to address the core question of “how information is disseminated.” Furthermore, this study employs psychological analysis methods to examine the behavioral patterns of the general public during the information dissemination process, in order to validate the rationality of the proposed dissemination mechanisms. By conducting in-depth research and optimizing the dissemination models, we can better understand the regularity and influencing factors of information dissemination, providing theoretical support and practical guidance for the further development of this field.
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