Probe - Media and Communication Studies

The Path of Guiding Online Public Opinion of College Students in the Perspective of Emotional Politics

Xin Zhao

School of Marxism, Nanning Normal University

DOI: https://doi.org/10.59429/pmcs.v6i3.7258

Keywords: College students; Online public opinion; Emotion; Guidance strategy

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Abstract

Under the new situation, college students’ online public opinion presents new characteristics, with sudden and diversified contents, rapid and seductive dissemination, and extensive and hidden influence, and college students’ ideological and political work is faced with a variety of new problems and challenges. Educators need to face the problems and challenges, pay attention to the emotional needs of college students, deeply understand the inherent laws and potential trends of the development of online public opinion, and build appropriate and optimized guiding strategies based on the complexity of online public opinion and the specificity of the college student group.

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