Probe - Media and Communication Studies

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ISSN

2661-4111(Online)

Article Processing Charges (APCs)

US$800

Publication Frequency

Quarterly

PDF

Published

2024-10-08

Issue

Vol 6 No 3 (2024): Published

Section

Articles

An Investigation into the Exploitative Mechanisms of Generative Artificial Intelligence on Audiences: A Case Study of ChatGPT

Yuelu Liu

Northwest University of Political Science and Law


DOI: https://doi.org/10.59429/pmcs.v6i3.7264


Keywords: Generative Artificial Intelligence; ChatGPT; Exploitation of Audience


Abstract

This paper delves into the potential exploitative mechanisms of generative artificial intelligence (AI) technologies, with a particular focus on ChatGPT. It commences by examining the widespread adoption of ChatGPT in the realm of social media and the convenience and personalized experiences it affords. However, the paper underscores that the application of these technologies is not without exploitation of the audience, encompassing infringements on data privacy rights, challenges to the authenticity of information, exacerbation of social inequalities, and the risk of cultural homogenization. Through empirical research, this study reveals issues arising from the application of ChatGPT in domains such as customer service, content creation, education, and psychological counseling, including privacy breaches, copyright infringements, declines in learning quality, and misdiagnoses. The paper concludes with recommendations for enhancing data protection, algorithmic transparency, content diversity, and public education to ensure the healthy development of generative AI technologies and the protection of audience rights.


References

[1] A Human Collaboration with ChatGPT: Developing Case Studies with Generative AI.J Singh, L Samborowski, K Mentzer - Proceedings of the ISCAP …, 2023 - iscap.us.

[2]Is ChatGPT leading generative AI? What is beyond expectations?.Ö Aydın, E Karaarslan - … Platform Journal of Engineering and Smart …, 2023 - dergipark.org.

[3]An ethical study of generative AI from the Actor-Network Theory perspective.Y Li, J Zhu - arXiv preprint arXiv:2406.11860, 2024 - arxiv.org.

[4]The unbearable oldness of generative artificial intelligence: Or the re-making of digitalnarratives in times of ChatGPT.N Shah - European Journal of Cultural Studies, 2024 - journals.sagepub.com.

[5]Generative Artificial Intelligence and Its Relationship with Disinformation.A Aurand -2023 - salt-sys.com.



ISSN: 2661-4111
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