An Investigation into the Exploitative Mechanisms of Generative Artificial Intelligence on Audiences: A Case Study of ChatGPT
Yuelu Liu
Northwest University of Political Science and Law
DOI: https://doi.org/10.59429/pmcs.v6i3.7264
Keywords: Generative Artificial Intelligence; ChatGPT; Exploitation of Audience
Abstract
This paper delves into the potential exploitative mechanisms of generative artificial intelligence (AI) technologies, with a particular focus on ChatGPT. It commences by examining the widespread adoption of ChatGPT in the realm of social media and the convenience and personalized experiences it affords. However, the paper underscores that the application of these technologies is not without exploitation of the audience, encompassing infringements on data privacy rights, challenges to the authenticity of information, exacerbation of social inequalities, and the risk of cultural homogenization. Through empirical research, this study reveals issues arising from the application of ChatGPT in domains such as customer service, content creation, education, and psychological counseling, including privacy breaches, copyright infringements, declines in learning quality, and misdiagnoses. The paper concludes with recommendations for enhancing data protection, algorithmic transparency, content diversity, and public education to ensure the healthy development of generative AI technologies and the protection of audience rights.
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