Current Status of International Communication of Cantonese Culture: A Study Based on SWOT Analysis
Abstract
Cantonese Culture is a highly infl uential regional culture and an integral part of Chinese traditional culture. In the context of the "Chinese Culture Going Global" strategy and the "Telling the Chinese Stories Well" initiative, the international communication of Cantonese Culture holds an increasingly signifi cant importance. Taking an international communication perspective,the present study utilizes the SWOT analysis to investigate the internal strengths and weaknesses, as well as the external opportunities and challenges, in the international communication of Cantonese Culture. By clarifying the existing issues, the study aims to provide a basis for relevant authorities to formulate corresponding strategies and promote the internationalization of Cantonese Culture.
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