Research on the Paths and Strategies of Chinese Film and TV Dramas’ External Communication

Abstract

Under the background of the current global economic integration, diff erent fi elds of society begin to pay attention to cultural products, cultural products output and other issues, including Chinese fi lms and TV dramas. Film and television drama has a great infl uence on cultural transmission. At this stage, some fi lm and television drama exist the lack of narrative level and the situation that the traditional cultural content is less involved. This makes the fi lm and television drama in our country lack its own uniqueness and cannot go abroad better, plus the domestic and foreign ideology and cultural diff erences will also have a negative eff ect on the construction of Chinese culture soft power. To solve these problems, it is necessary for relevant departments to explore eff ective improvement measures based on the actual situation, so as to bring into play the cultural transmission value of Chinese fi lm and television drama.