The application and transmission of regional intangible cultural heritage in contemporary animation IP: A case study of the Jingyan IP character
Xinyi Ning
Qingdao University of Science and Technology, College of Communication
DOI: https://doi.org/10.59429/pmcs.v7i1.9513
Keywords: Regional culture; Modern animation; Innovative communication; Intangible cultural heritage preservation
Abstract
Intangible cultural heritage (ICH) is a cultural treasure of the Chinese nation, carrying unique artistic value and spiritual connotation. Under the background of globalisation, the inheritance and innovation of intangible heritage has become an important issue for cultural development. Animation, as a cultural medium with both artistry and communication power, provides a new path for the modern expression of non-heritage. Incorporating non-heritage into animation IP design can not only activate the vitality of traditional culture, but also inject unique cultural genes into animation and enhance its artistic value and commercial potential. This study takes Jingyan IP image design as a practical case, focuses on the regional cultural characteristics of Beijing and Zhejiang, and explores the innovative transformation paths of non-legacy elements such as Beijing Opera and paper kites, aiming to provide a set of cultural inheritance and innovation methodology for animation IP design, and to create an animation style that belongs to China.
References
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