Abstract We participated in Taiwan’s National Intercollegiate Athletic Games (NIAG) in early May 2021, and formed a Sport Technology Team of more than 30 scholars, students, and engineers to provide novel systems and solutions that make the athletic games rich in sport technologies. Some of the features could be the first time shown to the Internet audience for large-scale ath- letic games. The technologies involved include table tennis ball trajectory and bounce distribution, badminton shuttlecock track- ing and trajectory, augmented-reality enriched video streaming on social networks, real-time three-dimensional broadcasting with free view-angle, instadium video stream pushing by a private fifth-generation (5G) network with multiaccess edge computing, AIbased sport data analytics during live streaming, etc. All the technologies and applications are integrated in a novel technology- enhanced broadcasting system (TEBS) that is dedicated to sport events. This article introduces the respective technologies that we have developed, deployed, and demonstrated in the 2021 NIAG. We stress the layered architecture design and integration of the TEBS, as well as experimental results from real games in the smart stadium and swimming pool. We also discuss the technical challenges and our approaches to tackle them, as well as lessons learned.

Abstract Intangible cultural heritage (ICH) is a cultural treasure of the Chinese nation, carrying unique artistic value and spiritual connotation. Under the background of globalisation, the inheritance and innovation of intangible heritage has become an important issue for cultural development. Animation, as a cultural medium with both artistry and communication power, provides a new path for the modern expression of non-heritage. Incorporating non-heritage into animation IP design can not only activate the vitality of traditional culture, but also inject unique cultural genes into animation and enhance its artistic value and commercial potential. This study takes Jingyan IP image design as a practical case, focuses on the regional cultural characteristics of Beijing and Zhejiang, and explores the innovative transformation paths of non-legacy elements such as Beijing Opera and paper kites, aiming to provide a set of cultural inheritance and innovation methodology for animation IP design, and to create an animation style that belongs to China.

Abstract In today’s society, emergencies occur frequently, and social media plays an increasingly prominent role in information dissemination and public opinion guidance. This study deeply discusses the characteristics of information transmission of social media communication in emergencies, including fast transmission speed, wide range and multiple subjects. At the same time, it analyzes the mechanism of public opinion guidance, such as the interaction between official and civil forces, information screening and verification mechanism. It aims to reveal how social media can effectively disseminate information and guide public opinion to a positive direction in response to emergencies, so as to improve the ability and stability of society to cope with emergencies.

Abstract In this paper, we propose and analyze a rapid acquisition loop for a direct-sequence ultrawideband (DS-UWB) system called robust matched-filter acquisition, which is mainly aimed at eliminating the cases of false alarm in signal acquisition. Moreover, we present a study on the acquisition performances of the serial search, conventional matched filter, and robust matched filter in UWB dense multipath environments. The mean acquisition time, the acquisition probability, and the mean number of false alarms are evaluated for CM1- CM4 channel models. We find that the robust matched-filter acquisition provides a significant improvement in performances over the conventional matched-filter algorithm for the specific UWB channel model. UWB (Ultra Wideband) wireless communication system is very suitable to short-distance and high-data-rate wireless communication, because it has the characters of higher data rate, shorter communication distance, and low average transmission power. UWB systems ensure certain fixed synchronized error between the transmitted and received ends. In the thesis, we will focus on the issue of synchronization performance analysis to do further discuss and study. In real communication channel environment, multipath factor contributes a lot of severe interference to data transmission whereas it happens more severely in dense metropolitan area. Conventionally, we use Rake receiver to receive the signal in order to reduce such multipath-caused interference. However, using Rake receiver, we required to know the delay time and attenuated amount of each transmitted route in advance. Furthermore if we needs to gather more signal energy, it is necessary for us to add more “fingers” at Rake receiver. Nevertheless it will increase complexity of the hardware. To avoid such situation happening, we adopt the concept of DHTR (Delay-Hopped Transmitted- reference) that correlates the delayed signal with original one to avoid the design issue of template signal. In the proposed scheme, we are able to reduce the complexity problem of the Rake receiver system. Besides, we further present the performance analysis of such system to make the study more complete, also provide a convincing proof to the simulation.

Abstract This paper takes the documentary Approaching Qiaopi as a case study to explore the rhetorical strategies of cultural transformation and dissemination of Qiaopi culture through documentary forms and audiovisual techniques. Qiaopi, a vital medium for communication between overseas Chinese in the Minnan region and their hometown relatives, carries rich historical memories and emotional symbolism. The documentary Approaching Qiaopi concretizes Qiaopi culture by showcasing the architecture, daily life of residents, historical materials, and reenactments in the Qiaopi hometown, thereby conveying its profound history and simple folk customs. By analyzing the audiovisual practices employed in Approaching Qiaopi, this study explores specific pathways for the visual rhetoric of Qiaopi culture, offering a logical framework to enhance awareness of inheriting and preserving this cultural heritage.

Abstract In education and teaching activities, student evaluation directly affects the teaching effect of teachers and students, so it is the main direction of the new curriculum reform education exploration. Under the influence of the traditional test-taking idea, both teaching work and student evaluation pay more attention to knowledge and neglect skills. Performance evaluation, as a qualitative evaluation method, can better meet the development trend of students’ evaluation from knowledge to quality. Therefore, starting from the teaching of music in primary schools, this paper defines the performance evaluation method of music in primary schools with core literacy as the core of the performance evaluation theory, so as to provide reference for practical teaching guidance.

Abstract Language and music are two more important communication systems in human life, and they have certain similarities in both acoustic elements and structural organization. Existing studies have found that both have shared cognitive and neural mechanisms during processing. Therefore, some scholars have proposed whether music learning can improve the language processing ability across the field. Combined on the research results of music learning and language rhythm processing in recent years, this paper systematically discusses the influence of music learning on language rhythm processing and its action mechanism, in order to promote the applied research of the relationship between music and language.Drawing on recent findings related to music learning and language rhythm processing, this paper systematically examines the impact of music education on language rhythm processing as well as its underlying mechanisms. The aim is to advance applied research concerning the interrelationship between music and language.

Abstract NOMA and massive MIMO have both been proposed for achieving SE and EE in 5G wireless networks. However, some studies have considered the combination of both technologies in a single system. Accordingly, this paper investigates the performance of NOMA within massive MIMO for the first time. The analysis adopts a random matrix theory method. The method and considers both the case where the users share the same frequency for transmission purposes and the case where each user can use different frequencies for its transmissions. A new SINR performance measure is proposed. Closed-form expressions for the BER, outage probability and outage capacity are additionally derived.

Abstract With the rapid development of Internet technology, new media has reconstructed the information communication ecology with its interactive, open and personalized characteristics. As the core battlefield of ideological dissemination, ideological and political education is facing profound changes in communication methods, discourse systems, and educational effectiveness in the era of new media. General Secretary Xi Jinping emphasized: “We must use new media and new technologies to make work come alive, and promote the high integration of traditional advantages of ideological and political work with information technology.” In the era of “everyone has a microphone,” the discourse of ideological and political education must break through traditional paradigms and achieve a transformation from one-way indoctrination to multi-dimensional interaction, from abstract theory to concrete expression. This article systematically explores the core issues of innovative discourse in ideological and political education in the era of new media from three dimensions: theoretical logic, practical challenges, and practical paths.

Abstract This article explores the role of podcasts as a subversive tool in the construction of the International Narrative. It analyzes the current situation and dilemmas of the International Narrative, and expounds on the unique advantages of podcasts, such as their distinctive communication characteristics, the freedom in content creation and expression, as well as strong audience interactivity. The article also lists practical cases of podcasts breaking stereotypes, as well as the ways and impacts of podcasts in shaping a New Discourse Framework.

Abstract Digital twin technology, as an important tool for the integration of virtual and reality, is increasingly widely used in the field of new media. Through accurate virtual scene construction and intelligent user behavior simulation, digital twin technology provides new technical support for new media content creation, personalized recommendation and user interaction experience enhancement. This study explores the application of digital twin in virtual scene creation and user behavior simulation, and analyzes its practical value and development potential in digital new media environment. With the advancement of artificial intelligence, big data and other technologies, digital twins show important advantages in improving the accuracy of virtual scenes, enhancing user immersion and optimizing personalized services. The continuous development of this technology will promote the development of new media in the direction of more intelligent and personalized, and further enhance user participation and media communication effects.

Abstract Under the background of the era led by science and technology, the speed and breadth of information dissemination are developing in an unprecedented trend. The increasingly open multicultural environment, supported by a wide range of media and advanced technologies, makes cultural exchanges no longer limited by time and space. Nowadays, with its unique advantages, short video has further changed the pattern of information dissemination, and the phenomenon of “short video going overseas” has become a new highlight of cultural communication. Based on the perspective of cross-cultural communication, this paper focuses on the phenomenon of “short video going overseas”, and obtains useful inspiration from its communication logic through in-depth interpretation, in order to improve the cross-cultural communication efficiency of “short video going overseas” and help Chinese culture better enter the world stage.

Abstract Focus on the media content intelligent classification and tag technology technology frontier, our country is facing a series of technical challenges, the application of deep learning in the field of the application status and the development trend, the basic principle of deep learning of the system, the characteristics of media content classification, media type adaptation and classification development of the comprehensive analysis, the application of multimodal feature extraction and fusion technology principle, method and its application in information processing for a comprehensive analysis.

Abstract This paper examines how international media use visual and linguistic elements to frame China’s 2024 “Double Eleven” shopping festival, shaping perceptions of China’s consumer market. Using visual discourse analysis (VDCs) and text research, the study analyzed reports from CNN, Bloomberg, CNBC, CNA, NHK, and Arise News on YouTube and Twitter. It finds diverse narrative strategies around economic pressure, consumer confidence, government policies, and shifts in consumer culture. The analysis highlights the role of visual and linguistic elements in shaping multi-dimensional interpretations of China’s economic and social development.

Abstract With the continuous development of the Internet and the expanding application of instant messaging systems, research on confidentiality has become increasingly vital. This paper focuses on text carrier-based information hiding technology applied in enterprise converged communication IM systems. It proposes five core algorithms for information hiding: encoding, synonym substitution, embedding, extraction, and decoding, designs an information hiding model, and implements the corresponding functionalities.

Abstract This study analyzes the film Raise the Red Lantern as a case to explore the application and significant role of color in cinema. By examining the construction of color tones, the correlation between color and emotional tone, the role of color in shaping characters and driving narrative clues, as well as how visual symbols signify meaning, it reveals the unique value and far-reaching influence of color in film art. Color is not only a core element of film visual communication but also an important bridge connecting the film and the audience, profoundly affecting viewers’ understanding and perception of the film’s content.

Abstract Abstract—The average channel capacity for 3GPP LTE down-link multiuser Multiple Input Multiple Output (MIMO) systems is analyzed in this paper. A packet scheduler is used to exploit the available multiuser diversity in all the three physical domains (i.e., space, time and frequency). A mathematical model is established to derive the channel capacity of multiuser MIMO systems with the frequency domain packet scheduler (FDPS). This work provides a theoretical reference for the future version of the LTE standard and a useful source of information for the practical implementation of the LTE systems.

Abstract Chinese network fiction, a new literary genre in the new era, has seen significant development in copyright export since 2004. This paper examines its current status, problems, and solutions. The export scale has expanded to over 40 countries along the “Belt and Road” by 2019, with a potential market value of 30 billion yuan and 850 million potential readers. However, challenges exist. Translation issues such as slow speed, talent shortages, and difficulty translating specific terms hinder progress. Export channels are mainly reliant on translation websites and domestic companies, limiting the exploitation of ancillary copyrights. Piracy is also a major obstacle due to weak international copyright protection. To address these, solutions include training translation talents, diversifying export types by targeting different audiences and cooperating with various industries, and enhancing copyright awareness and communication among companies.

Abstract The iterative upgrading of contemporary communication technology has given birth to the deep integration of media forms, which has opened up a new space for Chinese documentaries to enter the international stage. Based on the perspective of media integration, this paper systematically examines the phenomenon of transnational communication of documentaries, conducts in-depth research on the international communication mode of documentaries, and discusses innovative strategies to enhance the global influence of Chinese documentaries.

Abstract This paper takes Chinese learners whose mother tongue is Spanish as the research object, aiming to study the word order errors in their Chinese learning. This paper will analyze the differences in word order between Spanish and Chinese from the perspective of the differences in word order between the two languages, and analyze the causes of the errors based on the common word order errors in the corpus. This paper predicts the errors of native Spanish learners and summarizes the relevant teaching.

Abstract Today, it’s common for cosmetic surgery to be promoted through media,but how media content influences Chinese women’s decisions on cosmetic surgery remains unclear.This study aims to explore this by focusing on double eyelid surgery as an example.An online in-depth interview was conducted with 34 randomly selected women aged 20 to 32 from mainland China.The analysis of their responses,presented as percentages,suggests that understanding the neutral and social aspects of cosmetic surgery can enhance readers’ ability to discern media messages.

Abstract With the deepening of globalization, documentaries have become an irreplaceable medium for crosscultural communication, playing a crucial role in shaping national images and conveying cultural values. The German documentary The New Silk Road, presented from an “outsider’s” perspective, serves as a key window for the international community to understand China’s Belt and Road Initiative (BRI) and its impact. This study focuses on YouTube comments on the documentary, analyzing changes in viewers’ cognition, emotions, and behaviors. Findings reveal that viewers focus not only on the DW channel and its content but also on interactions between countries and regions. Negative feedback reached 44.13% , highlighting misunderstandings or biased interpretations of China and the BRI, sparking defensive emotions. Some viewers expressed a desire to visit BRI sites to verify and reshape their perceptions. Although the documentary’s perspective may be biased, it reveals a global eagerness to explore the real China, urging authenticity, diversity, and comprehensiveness in international communication.

Abstract Metaverse is the next hot direction of the digital industry after cloud computing, blockchain, and digital twins. In China’s copyright law, it is emphasized that copyright should be protected by technical means, and under the vigorous protection and support of the state, the content creation industry represented by film continues to explore cutting-edge technologies. Make full use of the emerging industry of the metaverse to inject vitality into the creation of short film content in the film and television industry, and continuously reform the teaching work according to its development trend and requirements, innovate the teaching mode, cultivate students’ core literacy based on the requirements of the new curriculum standards, and highlight and strengthen interdisciplinary practice. This paper mainly talks about the reform path of film and television creation teaching that originates from the empowerment of the group, aiming to cultivate all-round and high-quality talents that meet the needs of the industry and the country, and improve students’ professional skills and artistic literacy, as well as their sense of social responsibility

Abstract Ultra-wide-band (UWB) technology combined with multiple input and multiple output (MIMO) provides a viable solution for achieving high data transmission rates of more than 1Gb/s in wireless communications. UWB is typically applied to short-range indoor environments and is therefore characterized by dense multipath propagation. In this type of environment, MIMO systems allow for a substantial improvement in the spectral efficiency by exploiting the inherent array gain and spatial multiplexing gain of UWB systems. This paper investigates the channel capacity of UWB-MIMO wireless technology and shows that UWB and MIMO designs improve the spectral efficiency logarithmically and linearly, respectively

Abstract With the continuous development of digital technology, media technology continues to update and iterate, and gradually changes from a single media form to multiple interactions and deep integration, which has become a hot topic in the media field. In this context, digital media art, as an emerging art form, has shown great potential for development and extensive social influence, which has attracted people’s attention and recognition, and has deeply penetrated into all aspects of people’s daily life. As an important part of digital media art, interactive narrative not only opens up new ideas and methods for artistic creation, but also provides an effective way for the interactive experience between the audience and the creator, and effectively promotes the diversification and modernization of digital media art. This paper mainly discusses the interactive narrative of digital media art in the context of media convergence, aiming to promote the high-quality development of digital media art by playing an important role in interactive narrative, and provide useful reference and reference for relevant practitioners.

Abstract Digital media art is an interdisciplinary discipline that spans many fields such as nature, society, humanities and arts, and realizes the perfect integration of technology and art. AR (Augmented Reality) interactive technology, as the application of virtual reality technology in the field of interaction design, focuses on the optimization of the communication content and structure between two or more interactive entities, aiming to promote the synergy between them to achieve the best technical application results. Interaction design also encompasses a wide range of disciplines, and at its core, it is about creating and establishing a strong connection between people and products, and guiding the design process more precisely by predicting the impact of product use on user relationships. The combination of AR interactive technology and digital media art can not only profoundly show the connotation and value of art, but also significantly improve the artistry of design products, optimize the user’s experience, and give full play to the advantages of technology more effectively. This paper explores the application of AR interactive technology in digital media art, aiming to provide the latest technical support for the field of art and design, and then improve the overall design level.

Abstract This paper aims to design an intelligent stadium management system, which is aimed at the complex needs of university stadium management, and uses modern information technology to realize the intelligent scheduling and management of stadium resources. By integrating the functions of venue booking, course scheduling and membership management, the system can significantly improve the management efficiency and optimize the user experience. Based on the advanced web platform, the system ensures real-time updating and extensive access to information and provides powerful support for the modernized management of university stadiums.

Abstract Since social media platforms have turned into essential tools for music promotion, it is crucial for artists and other industry stakeholders to comprehend how exactly they contribute to the development of the parasocial bond and the improvement of brand loyalty. In a quantitative method, online questionnaires investigated 167 young active consumers who engage with artist on social media platforms. Specifically, the study focuses on the interaction of social media music promotion, artist-fan engagement and brand loyalty with its dimensions of repurchase intention, word of mouth, and commitment and attachment. The results indicate a positive significant relationship between the use of social media music promotion and the artist and fan contact. Besides, social media promotion has a large and positive effect in enhancing brand loyalty outcomes, among which artist-fan engagement has a strong moderation effect. This study offers theoretical advancements to the development of parasocial relationships in the context of digital media and offers practical implications to music industry stakeholders.

Abstract The Chinese People’s Political Consultative Conference(hereinafter called CPPCC) is an important part of the national governance system. Social co-governance requires the joint participation of multiple entities in governance, and a new pattern of social governance of co-governance and sharing is constructed. Continuously improving the ability of the CPPCC to perform its duties is an important way to promote the realization of Chinese-style modernization. To construct and improve the model of joint governance of urban and rural communities, it is necessary to adhere to the rule of law and give full play to the exclusive functions of the county-level CPPCC in consultative democracy.

Abstract This paper examines the cross-cultural communication of traditional Chinese culture through the lens of intersemiotic translation, focusing on the cultural symbols showcased in Li Ziqi’s YouTube videos. Li Ziqi, a renowned Chinese video blogger, has garnered international attention for her content that revolves around traditional Chinese rural life, food, folklore, and non-traditional crafts. The study employs Roman Jakobson’s theory of intersemiotic translation as a framework to analyze the verbal and non-verbal symbols in Li’s videos. By examining the title, synopsis, subtitles, and dialogues in her videos, the paper highlights the use of domestication and foreignization strategies to bridge cultural gaps. Furthermore, it delves into the visual and auditory non-verbal symbols, showcasing how they contribute to the immersive cultural experience for international viewers. The analysis reveals that Li Ziqi’s videos effectively utilize a combination of verbal and non-verbal symbols, adopting strategies that reduce cultural misunderstanding while preserving the authenticity of traditional Chinese culture. This study provides insights into the successful cross-cultural dissemination of traditional Chinese culture in the digital age and offers implications for cultural translation and international communication.