Information dissemination and public opinion guidance mechanism of social media communication in emergencies
Xintian Wang
Xi’an FanYi University
DOI: https://doi.org/10.59429/pmcs.v7i1.9514
Keywords: Emergency; Social media; Information dissemination; Public opinion guidance; Public participation
Abstract
In today’s society, emergencies occur frequently, and social media plays an increasingly prominent role in information dissemination and public opinion guidance. This study deeply discusses the characteristics of information transmission of social media communication in emergencies, including fast transmission speed, wide range and multiple subjects. At the same time, it analyzes the mechanism of public opinion guidance, such as the interaction between official and civil forces, information screening and verification mechanism. It aims to reveal how social media can effectively disseminate information and guide public opinion to a positive direction in response to emergencies, so as to improve the ability and stability of society to cope with emergencies.
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