Cultural Transformation and Visual Practice: The audiovisual communication rhetoric of Qiaopi Culture as seen from the documentary “Approaching Qiaopi”
Miaoqi Qian
Fujian Normal University
DOI: https://doi.org/10.59429/pmcs.v7i1.9516
Keywords: Qiaopi culture; Audio-visual rhetoric; Audio-visual language of documentaries; Cultural communication strategies
Abstract
This paper takes the documentary Approaching Qiaopi as a case study to explore the rhetorical strategies of cultural transformation and dissemination of Qiaopi culture through documentary forms and audiovisual techniques. Qiaopi, a vital medium for communication between overseas Chinese in the Minnan region and their hometown relatives, carries rich historical memories and emotional symbolism. The documentary Approaching Qiaopi concretizes Qiaopi culture by showcasing the architecture, daily life of residents, historical materials, and reenactments in the Qiaopi hometown, thereby conveying its profound history and simple folk customs. By analyzing the audiovisual practices employed in Approaching Qiaopi, this study explores specific pathways for the visual rhetoric of Qiaopi culture, offering a logical framework to enhance awareness of inheriting and preserving this cultural heritage.
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