Podcasting as a subversive tool in international narrative building breaking stereotypes and shaping new discourses
Xiu Lin
Teachers College, Columbia University 525 West 120th Street
DOI: https://doi.org/10.59429/pmcs.v7i1.9520
Keywords: Ideological and political education; Discourse innovation; New media era
Abstract
With the rapid development of Internet technology, new media has reconstructed the information communication ecology with its interactive, open and personalized characteristics. As the core battlefield of ideological dissemination, ideological and political education is facing profound changes in communication methods, discourse systems, and educational effectiveness in the era of new media. General Secretary Xi Jinping emphasized: “We must use new media and new technologies to make work come alive, and promote the high integration of traditional advantages of ideological and political work with information technology.” In the era of “everyone has a microphone,” the discourse of ideological and political education must break through traditional paradigms and achieve a transformation from one-way indoctrination to multi-dimensional interaction, from abstract theory to concrete expression. This article systematically explores the core issues of innovative discourse in ideological and political education in the era of new media from three dimensions: theoretical logic, practical challenges, and practical paths.
References
[1] Scherer H , Cohen E L .Ear buddies: A moderated mediation model of the effect of mobility on parasocial relationships with podcast hosts:[J].Mobile Media & Communication, 2025, 13(1):28-46.DOI:10.1177/20501579241264485.
[2] Fitó-Carreras, Maria,Méndiz-Noguero, Alfonso, Vidal-Mestre M . Branded Podcast Classification Proposal Based on Brand Presence in the Narrative: From Brand-Free to Persuasive[J].Communication & Society, 2024, 37(3):161-163.
[3] Opat K , Information V F A , Irlbeck E ,et al.Get the Story Straight: Comparing Narrative and LogicalScientific Communication to Capture Gen Z’s Interest in Science Podcasts[J].Journal of Radio & Audio Media, 2024, 31(1):123-132.
[4] Jansen B K .Podcast: There’s more to James Harris’s story[J].Chemical & Engineering News, 2022, 100(15):29-29.
[5] Oleimy D M .Kefaya Ba2a as cringe comedy and the multimodal humorous stunts of the podcast’s communitas[J].Multimodal Communication, 2024, 13(1):51-53.
[6] Roth J , Chang A , Ricci B ,et al. Why Not a Podcast? Assessing Narrative Audio and Written Curricula in Obstetrical Neurology[J].Journal of Graduate Medical Education, 2020, 12(1):86-89.
[7] Guggenheim A , Glover D , Alvarado Mejia A G .Voices and Sounds Heard: Composing through Narrative Podcasting: Students use sound to tell compelling stories about their lives through podcasting and uncover their hidden identities[J].English Journal, 2021, 110(4):37-42.
[8] Garcia Z R , Martinez D I .Podcasting Latinidad as a Cronica Rhetorical Narrative in Stories, Music, and Entrevistas[J].Western Journal of Communication, 2021,85(4):451-459.