Probe - Media and Communication Studies

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ISSN

2661-4111(Online)

Article Processing Charges (APCs)

US$800

Publication Frequency

Quarterly

PDF

Published

2025-04-15

Issue

Vol 7 No 1 (2025): Published

Section

Articles

Research on the application of digital twin technology in the creation of digital new media virtual scenarios and the simulation of user behaviors

Fujian Yang

Autohome Inc


DOI: https://doi.org/10.59429/pmcs.v7i1.9522


Keywords: Digital twin; Virtual scene; User behavior simulation; Intelligent interaction


Abstract

Digital twin technology, as an important tool for the integration of virtual and reality, is increasingly widely used in the field of new media. Through accurate virtual scene construction and intelligent user behavior simulation, digital twin technology provides new technical support for new media content creation, personalized recommendation and user interaction experience enhancement. This study explores the application of digital twin in virtual scene creation and user behavior simulation, and analyzes its practical value and development potential in digital new media environment. With the advancement of artificial intelligence, big data and other technologies, digital twins show important advantages in improving the accuracy of virtual scenes, enhancing user immersion and optimizing personalized services. The continuous development of this technology will promote the development of new media in the direction of more intelligent and personalized, and further enhance user participation and media communication effects.


References

[1] Wang, L., Zhang, X., & Zhang, L. (2025, March 11). Cloud-side-end collaborative technology for digital twin rendering. Computer Technology and Development, 1–6.

[2] Mao, W., & Chen, X. (2023). Application analysis of virtual reality technology in new media display design. Science and Technology Economic Market, (09), 25–27.

[3] Huang, R., Liao, J., & Chen, H. (2021). Research on new media professional curriculum based on virtual acting technology. Literature and Education Materials, (21), 184–185, 153.

[4] Lu, X. (2021). Application and development trend of new media art in scene display and virtual reality. Art Dazhan, (11), 124–125.



ISSN: 2661-4111
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