Exploring the phenomenon of “short video going global” from the perspective of crosscultural communication
Wenhui Tang
Communication University of China, Nanjing
DOI: https://doi.org/10.59429/pmcs.v7i1.9523
Keywords: Cross-cultural; Cultural communication; Short videos go to sea
Abstract
Under the background of the era led by science and technology, the speed and breadth of information dissemination are developing in an unprecedented trend. The increasingly open multicultural environment, supported by a wide range of media and advanced technologies, makes cultural exchanges no longer limited by time and space. Nowadays, with its unique advantages, short video has further changed the pattern of information dissemination, and the phenomenon of “short video going overseas” has become a new highlight of cultural communication. Based on the perspective of cross-cultural communication, this paper focuses on the phenomenon of “short video going overseas”, and obtains useful inspiration from its communication logic through in-depth interpretation, in order to improve the cross-cultural communication efficiency of “short video going overseas” and help Chinese culture better enter the world stage.
References
[1] Thundering. Research on the phenomenon of “short video going overseas” from the perspective of crosscultural communication[D].Shandong Normal University,2021.
[2] Yao Tianlun. Analysis on the strategy of Li Ziqi’s short video going overseas from the perspective of cross-cultural communication[J].Audiovisual,2021,(08):134-136.)
[3] Liu Yuanyuan. Research on cross-cultural communication strategy of short videos of pastoral food: A case study of “Little Brother in Western Yunnan”[J].Science and Technology Communication,2024,16(22):155-158.)
[4] Yu Shunwei. How to tell Chinese stories from the perspective of cross-cultural communication: A case study of short video on food[J].Comparative Study of Cultural Innovation,2022,6(08):58-61.)
[5] Nie Kexin, Yang Shuyu, Ma Mei. Embodiment, space and empathy: A logical analysis of short video communication from the perspective of cross-cultural communication[J].New Observation on Media Convergence,2023,(02):14-21.)