Framing the pressure: How global medias portray China’s singles’ day shopping festival in 2024
Zihan Liu
School of International Journalism and Communication, Beijing Foreign Studies University
Xuanyu Li
School of International Journalism and Communication, Beijing Foreign Studies University
DOI: https://doi.org/10.59429/pmcs.v7i1.9525
Keywords: International media; Visual discourse analysis; Narrative frame
Abstract
This paper examines how international media use visual and linguistic elements to frame China’s 2024 “Double Eleven” shopping festival, shaping perceptions of China’s consumer market. Using visual discourse analysis (VDCs) and text research, the study analyzed reports from CNN, Bloomberg, CNBC, CNA, NHK, and Arise News on YouTube and Twitter. It finds diverse narrative strategies around economic pressure, consumer confidence, government policies, and shifts in consumer culture. The analysis highlights the role of visual and linguistic elements in shaping multi-dimensional interpretations of China’s economic and social development.
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