Probe - Media and Communication Studies

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ISSN

2661-4111(Online)

Article Processing Charges (APCs)

US$800

Publication Frequency

Quarterly

PDF

Published

2025-04-15

Issue

Vol 7 No 1 (2025): Published

Section

Articles

The role of color in establishing emotional tone and shaping characters in films: A case study of raise the red lantern

Xinyue Wang

School of Journalism, Shanxi University


DOI: https://doi.org/10.59429/pmcs.v7i1.9527


Keywords: “Raise the Red Lantern”; Color utilization; Visual symbols; Visual communication


Abstract

This study analyzes the film Raise the Red Lantern as a case to explore the application and significant role of color in cinema. By examining the construction of color tones, the correlation between color and emotional tone, the role of color in shaping characters and driving narrative clues, as well as how visual symbols signify meaning, it reveals the unique value and far-reaching influence of color in film art. Color is not only a core element of film visual communication but also an important bridge connecting the film and the audience, profoundly affecting viewers’ understanding and perception of the film’s content.


References

[1] Duan Xiaoming. Exploring the Aesthetic Orientation of Film and Television Creation through the Use of Color in Film and Television [J]. Beauty and Times, 2005(6):78-80.

[2] Rudolf Arnheim. Art and Visual Perception [M]. Translated by Teng Shouyao. Chengdu: Sichuan People’s Publishing House, 2019:54-55.

[3] Hu Wanfeng. The Aesthetic Orientation of Clothing Color Modeling in Film and Television Works [J]. China Broadcasting & TV Journal, 2006(7):48-49.

[4] Zhang Qingrong. A Study on the Color Modeling in the Film Raise the Red Lantern — A Brief Analysis of the Colors of Characters’ Clothing [J]. Journal of Language and Literature Studies, 2012(23):51-53.

[5] Sun Li. On the Conveyance of Color Implications in Zhang Yimou’s Films [J]. Film Literature, 2019(09):89-91.



ISSN: 2661-4111
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