Probe - Media and Communication Studies

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ISSN

2661-4111(Online)

Article Processing Charges (APCs)

US$800

Publication Frequency

Quarterly

PDF

Published

2025-04-15

Issue

Vol 7 No 1 (2025): Published

Section

Articles

Discuss the application of AR interactive technology in digital media art

Chenxi Jin

Communication University of China, Nanjing


DOI: https://doi.org/10.59429/pmcs.v7i1.9537


Keywords: AR interactive technology; Digital Media Arts; Apply


Abstract

Digital media art is an interdisciplinary discipline that spans many fields such as nature, society, humanities and arts, and realizes the perfect integration of technology and art. AR (Augmented Reality) interactive technology, as the application of virtual reality technology in the field of interaction design, focuses on the optimization of the communication content and structure between two or more interactive entities, aiming to promote the synergy between them to achieve the best technical application results. Interaction design also encompasses a wide range of disciplines, and at its core, it is about creating and establishing a strong connection between people and products, and guiding the design process more precisely by predicting the impact of product use on user relationships. The combination of AR interactive technology and digital media art can not only profoundly show the connotation and value of art, but also significantly improve the artistry of design products, optimize the user’s experience, and give full play to the advantages of technology more effectively. This paper explores the application of AR interactive technology in digital media art, aiming to provide the latest technical support for the field of art and design, and then improve the overall design level.


References

[1] Dou Ximin. Application of digital media art design in urban cultural and creative industries[J].Tomorrow Fashion, 2024(16).

[2] Zheng Yue, Liu Junhui. Footwear Technology and Design, 2024, 4(13):109-111.

[3] Zuo Deyao, Gao Long. Practice and exploration of VR/AR technology in digital media art courses[J].Science and Technology and Innovation, 2024(15):147-149.)



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