R esearch on the international publicity strategy of Guangxi traditional minority sports in the convergence media era
Fenglin Huang
Xuexi Zou
DOI: https://doi.org/10.59429/pmcs.v5i5.961
Keywords: Guangxi traditional minority sports, Convergence media, International publicity strategy
Abstract
Convergence media era brings new opportunities and challenges to the publicity of traditional minority sports. With the advantages of convergence media technology, we can break through regional cultural barriers to show the charm of traditional sports to the world and enhance cross-cultural exchanges. Taking traditional minority sports in Guangxi as an example, this paper investigates the current situation of their international publicity, analyzes the problems, and finally puts forward countermeasures from four aspects of content selecting, publicity forms, English translation and channels of publicity, and discusses how to make full use of convergence media to promote the international publicity of minority sports culture.
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