The exploration and practice of integrating media majors into innovation and entrepreneurship education in higher vocational colleges
Abstract
The integration of media majors into the teaching of innovation and entrepreneurship is not only the need of education reform, but also the actual demand of the society for talents. Throughout the current media professional innovation and entrepreneurship education, the increasingly significant “two skins” phenomenon is extremely unfavorable to professional development. Based on the development of innovation and entrepreneurship education for higher vocational media majors, this paper aims to construct a more perfect innovation and entrepreneurship education system, enrich the education content and promote the integrated development of production, education and research by combing the specifi c ways and methods of development.
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