Published
Table of Contents
Open AccessArticles
by Hongyu Liu
2024,6(2);
306 Views
Abstract
As an English for special purpose, business English has attracted more and more attention in its
teaching mode and means. How to cultivate excellent business English talents suitable for the development of
today's society and how to explore teaching methods and ways suitable for business English majors have become
urgent problems to be solved. Based on the analysis of the reform direction and content of business English
teaching, this paper puts forward the following methods: firstly, actively apply the modern teaching system;
secondly, from the perspective of classroom teaching, solve the problems of students' poor oral ability and
grammar writing ability and improve students' initiative in learning English knowledge; finally, fully stimulate
students' interest in English learning and gradually improve the existing teaching conditions. All the measures
proposed are based on the relevant teaching practice contents in TESOL teaching mode, such as autonomous
learning, cooperative learning and group teaching.
show more
Open AccessArticles
by Junbin Le, Hong Niu, Dong Lin
2024,6(2);
287 Views
Abstract
This paper explores the characteristics of the current market environment, existing problems, and
corresponding optimization strategies. It analyzes the market size and growth trends, technological innovation
and competition patterns, as well as the status and role of small and medium-sized enterprises (SMEs) in the
market. In response to issues such as market monopolies, insufficient competition, challenges and difficulties
faced by SMEs, and deficiencies in policies and regulations, optimization strategies are proposed, including
enhancing the competitiveness of SMEs, establishing a sound market mechanism and regulatory framework, and
strengthening technological innovation and talent cultivation. The implementation of these measures aims to
promote the optimization of the market environment and sustainable economic development.
show more
Open AccessArticles
by Chunyan Lu
2024,6(2);
335 Views
Abstract
According to conservation of resources theory, our research explores the behavioral strategy,
mechanism, and boundary condition for employees to respond to the application of artificial intelligence
technology. We show that the application of artificial intelligence technology triggers the employee's proactive
learning behavior. The job insecurity plays a part of the mediating role between the application of artificial
intelligence technology and the employee's proactive learning behavior.
show more
Open AccessArticles
Research on the Matching Mechanism between Vocational Education and the Needs of Emerging Industries
by Min Xia
2024,6(2);
297 Views
Abstract
Taking the matching mechanism between vocational education and the needs of emerging industries
as the research object, this paper analyzes the development trend of vocational education, the characteristics of
the needs of emerging industries, and the current status of their matching. Through in-depth research on the
professional setting, talent cultivation, and collaborative innovation mechanisms in vocational education, this
paper reveals the existing problems in the matching between vocational education and the needs of emerging
industries, and proposes corresponding optimization countermeasures. This paper aims to provide theoretical
support and practical guidance for the matching between vocational education and the needs of emerging
industries in China.
show more
Open AccessArticles
by Qiang Xu
2024,6(2);
351 Views
Abstract
As an important place for college teaching, scientific research and social service, laboratory plays an
important role in training high-quality talents. The construction of virtual simulation laboratory of economics
and management is an important change in the teaching of economics and management. Through the application
of new technology, new means and new methods, students can have immersive experience, overcome the lack
of pure theoretical teaching, and truly perceive the running state of economic phenomena so as to better grasp
the theoretical knowledge. By sorting out the development path of the construction of the virtual simulation
laboratory of economics and management, the general law of the development of the virtual simulation
laboratory of economics and management is explored, so as to provide countermeasures and suggestions for the
construction of the laboratory of economics and management.
show more
Open AccessArticles
by Haoxuan Huang
2024,6(2);
364 Views
Abstract
The application of artificial intelligence technology in the field of marketing brings convenience to
enterprises, but also brings privacy issues, user burnout and other challenges, how to rationally use artificial
intelligence technology to help enterprises optimize marketing activities has become the focus of increasing
attention of enterprises. By using the literature research method, this paper further analyzes the connotation,
change trend and opportunity of artificial intelligence marketing through combing the previous literature, in order
to provide useful reference for the optimization and upgrading of marketing activities of enterprises.
show more
Open AccessArticles
by Lingxuan Fang, Xiang Wei
2024,6(2);
356 Views
Abstract
The theory of human capital originated from economic research. In the 1960s, American economists
Schultz and Becker founded the theory of human capital, opening up new ideas about human production capacity.
This theory believes that human capital is the capital reflected in the human body, which is the sum of expenses
for education, vocational training, and the opportunity cost of receiving education for producers. It is manifested
as the total stock of various production knowledge, labor and management skills, and health qualities contained
in the human body. The theory of the education system in this article is crucial. The contribution of this study is
to use economic analysis tools to propose the construction of an education oriented approach, providing a new
path analysis for how to shape new human capital in China's national conditions, and contributing new elements
to the construction of a Chinese style human capital system.
show more